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Who We Are

Hi, we're Louisville Tourism.

As the official marketing organization for Louisville, the agency’s mission is to enhance Louisville’s economy through tourism - to position and sell the community worldwide, in partnership with the public and private sector, as a premier destination for conventions, trade shows, corporate meetings, group tours and individual leisure travel. In pursuit of its mission, Louisville Tourism generates increased visitor spending, local tax receipts and job development.

Prior to the pandemic, tourism was the third largest industry in Louisville, hosting 19 million visitors in 2019. This peak of visitation had been generating an estimated annual economic impact of $3.4 billion which previously supported over 70,000 local tourism-related jobs.

Learn more about how we market the destination:

Our Brand

As anyone who comes here soon discovers, Louisville is one of the most uniquely authentic...

Destination Sales & Marketing Plan

Finding ways to bring more visitors to experience everything Bourbon City has to offer.

Visitor Profile

Who's visiting Louisville?

How does tourism impact Louisville?

Tourism by the Numbers

Tourism is a major driver of economic development.

Louisville Tourism's social media accounts:


The agency has received accreditation by Destinations International for its commitment to industry excellence and meeting the high standards for performance and accountability of top destination organizations around the world.


Public Notice

Pursuant to KRS 65A.080(2), Louisville Tourism adopted budgets, financials statements and audit reports can be viewed on our website at

www.gotolouisville.com/about-us/research-publications/financial-reports/