Louisville: Get a different taste
As anyone who comes here soon discovers, Louisville is one of the most uniquely authentic destinations on the planet. Welcome to Bourbon City®.
Yes, Bourbon is a spirit that comes in a glass, but it’s also a spirit that defines our culture and compassion, our arts and parks, our creative energy. It’s this same spirit that continued and created Louisville itself - a city that combines heritage with innovation, authenticity with originality, quirkiness with friendliness in a way that’s completely unique to our region.
We’re an entirely different type of Southern. From boundary pushing twists on Southern cuisine that have made us one of the “10 Best New Food Cities” in America to our one and only Urban Bourbon Experience™, featuring the world’s only, city-wide trail filled with award-winning micro-distilleries, exhibits and craft cocktail destinations. Then discover one-of-a-kind attractions like the legendary Churchill Downs, Louisville Slugger Museum & Factory, and the Muhammad Ali Center. And that’s just your first day here.
In fact, you may love Louisville so much, you’ll want to move here.
Louisville Launches Black Heritage Tour Collection
Louisville Tourism Announces New Position of IT Manager
Bourbon City’s Tourism Recovery Starts with Locals
Kentucky Derby Museum offering Dreaming of Derby deal
What’s Ahead for Louisville’s Tourism Economy
Bourbon City Toasts Boom in Hotel Development
Bourbon City's Black Heritage
See experiences and attractions honoring the impact and influence of Black culture on Louisville.
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Can't Miss Experiences
With a booming bourbon renaissance, iconic attractions, world-class hotels & venues and a renowned culinary scene, Louisville is an experience like no other city.
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Bourbon Country
But for the true connoisseur of great whiskey, great food and great times, there is only one place that allows you a sensual and sensory experience that is truly unique to America.
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