Welcome to Bourbon City®
Yes, Bourbon is a spirit that comes in a glass, but it’s also a spirit that defines our culture and compassion, our arts and parks, our creative energy.
It’s this kind of spirit that helped create Louisville itself - a city that combines heritage with innovation, authenticity with originality, quirkiness with friendliness in a way that’s completely unique to our region.
We’re an entirely different type of Southern. With a booming bourbon renaissance, iconic attractions, world-class hotels & venues and a renowned culinary scene, Louisville is an experience like no other city.
Can't Miss Experiences
See the home of the Kentucky Derby at legendary Churchill Downs, the iconic Louisville Slugger Museum & Factory, and the Muhammad Ali Center in the Greatest’s hometown. And that’s just your first day here.
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Bourbon City's Black Heritage
See experiences and attractions honoring the impact and influence of Black culture on Louisville.
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Restaurants in Louisville
Explore boundary-pushing twists on Southern cuisine that have made our community one of the “10 Best New Food Cities” in America.
Urban Bourbon Experience
Get a taste of the Urban Bourbon Experience™ featuring the world’s only, city-wide trail filled with award-winning micro-distilleries, exhibits and craft cocktail destinations celebrating America’s only native spirit.