Louisville: Get a different taste
As anyone who comes here soon discovers, Louisville is one of the most uniquely authentic destinations on the planet. Welcome to Bourbon City®.
Yes, Bourbon is a spirit that comes in a glass, but it’s also a spirit that defines our culture and compassion, our arts and parks, our creative energy. It’s this same spirit that continued and created Louisville itself - a city that combines heritage with innovation, authenticity with originality, quirkiness with friendliness in a way that’s completely unique to our region.
We’re an entirely different type of Southern. From boundary pushing twists on Southern cuisine that have made us one of the “10 Best New Food Cities” in America to our one and only Urban Bourbon Experience™, featuring the world’s only, city-wide trail filled with award-winning micro-distilleries, exhibits and craft cocktail destinations. Then discover one-of-a-kind attractions like the legendary Churchill Downs, Louisville Slugger Museum & Factory, and the Muhammad Ali Center. And that’s just your first day here.
In fact, you may love Louisville so much, you’ll want to move here.
No, Louisville did not invent New Southern Cuisine. We’ve tweaked it. Fried it. Poached it. And, most importantly, added Bourbon.Learn More
Build Your Own Experience
My Experience is your one-stop shop for building your own customized Louisville trip. Pick, decide and save on more than 30 attractions, including Bourbon destinations, unique adventures, arts and cultural experiences for the whole family.Learn More
But for the true connoisseur of great whiskey, great food and great times, there is only one place that allows you a sensual and sensory experience that is truly unique to America.Drink Like a Southerner