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Destination Strategic Plan

As you may know, Louisville Tourism has begun an exciting journey to develop a Destination Strategic Plan (DSP) to guide future tourism industry growth and development in Louisville. As the official Destination Marketing Organization for Louisville Metro, we are taking on this task to plan for the future of Louisville as a destination. To facilitate this process, Louisville Tourism has engaged JLL’s Global Tourism and Destinations practice to lead the planning process. The DSP planning process is expected to last approximately 10 months and will include several opportunities for stakeholder input to further inform and guide the outcomes.

This page will constantly be updated with news and information about the planning process on a regular basis. Check back for more!