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Welcome to Louisville

aka "the Gateway to Bourbon Country"!

Nestled on the banks of the Ohio River, Louisville is a ‘spirited’ place where heritage is combined with originality and innovation. Groups of all sizes are invited to enjoy a different type of Southern at unforgettable experiences around town. Explore iconic attractions like the Louisville Slugger Museum & Factory or the renowned Muhammad Ali Center, sip some bourbon at one of the 10 urban distilleries, and dig into culinary delights at award winning restaurants. Louisville also offers many one-of-a-kind group friendly events throughout the year like the fall favorite Jack O' Lantern Spectacular, or the annual Kentucky Derby.

Ready to visit the Bourbon City? Planning a group trip is easy, and the Louisville Tourism Travel Trade team is ready to help provide some travel inspiration or customize your trip with an option of attractions, distilleries and activities that are sure to make for an unforgettable trip. We can help you with:

  • Step-on guides and Receptive Tour Operators/Destination Management Companies
  • Profile Sheets & Tour Planner Guide
  • Images & Videos