Louisville Tourism Strategic Alliances: Grow Your Business : GoToLouisville.com Official Travel Source

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Grow your business through tourism. Align your goals and audiences with our opportunities & become a Louisville Tourism partner.

More than 800 businesses in the Louisville area enjoy our partnership tools & benefits to reach an audience of leisure travelers, tourism and hospitality professionals, and group/meeting planners. We invite you to submit your information through the "Become a Partner" link below.

Partnership Levels

Depending on your business needs, our Hospitality, Industry, or Accommodation level may be right for you. Each level has packaged benefits suited to visitor-focused, meeting industry-focused, or both meeting and visitor-focused interests.


  • Ability to post events on GoToLouisville.com Events Calendar - one of the most visited pages on the site
  • Participate in the Inside Track Pass Program
  • Access sales opportunities through the confidential convention calendar
  • Forecast sales and prepare for large groups with conventions and events notifications
  • Invitation & admission to partner events
  • Direct sales leads & referrals
  • Listings in official publications & website*
  • Brochure distribution at our visitor center*
  • Marketing materials promoting Louisville (Visitors Guides, Planners Resource Guide, Maps, etc.) will be delivered upon request.

*If applicable

Become a Partner

Gain exclusive opportunities and access to upcoming conventions, events, and leisure visitors.

Advertising Opportunities

Reach millions that visit Louisville each year.

Corporate Partnerships

Recruitment & Sponsorship Opportunities


Strategically position your brand.

Partner Directory

Find local amenities and services.