Destination Sales & Marketing Plan

Marketing Louisville

Every day, as the city's primary destination marketing organization, Louisville Tourism looks for smart, innovative ways to bring more visitors here to experience the authentic hospitality we have to offer. Visitor traffic drives economic development through tourism. More outside spending in our community sustains and creates jobs and raises the quality of life for those living here. And unless you were born here, everyone is a visitor first.

Louisville Tourism is dedicated to remaining competitive with other world-class destinations to attract more tourists, meetings, conventions, and events to the city. The plan below illustrates some of the highlights of the current fiscal year's destination marketing strategies.

Destination Sales & Marketing Plan

Detailed Louisville Tourism sales and marketing strategies for July 2024 - June 2025.

Download the report here or click below.