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Marketing Plan

Marketing Louisville

Every day, as the city's primary destination marketing organization, Louisville Tourism looks for smart, innovative ways to bring more visitors here to experience everything Bourbon City has to offer. Visitor traffic drives economic development through tourism. More outside spending in our community sustains and creates jobs and raises the quality of life for those living here.

Louisville Tourism is dedicated to remaining competitive with other world-class destinations to bring more tourists, conventions and events to the city. The plan below illustrates some of the highlights of this year’s destination marketing strategies.

Marketing Plan

2019-2020 Marketing Plan

Detailed Louisville Tourism strategies for 2019-2020.
Download the report
Download the Marketing Forum Presentation

2020 Derby

Kentucky Derby

May 2, 2020
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