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NuLu is best known for its art galleries, specialty stores, antique shops and a growing number of local, upscale restaurants.

The East Market District of downtown, also referred to as NuLu (New Louisville) is becoming known for unique art galleries, specialty stores, antique shops and a growing number of local restaurants. Thrillist even named NuLu one of the 18 Best Food Neighborhoods in America.


For barbeque lovers, Feast BBQ is one of the hottest tickets in NuLu. For those who crave spicy food, Royals Hot Chicken would fit the bill. Once a popular food truck, Grind Burger Kitchen has set up shop for those with a craving for burgers. 

Locals rave about the wok-seared lima beans from Mayan Café. The daily scone board at farmer owned Harvest is a menu must-have, and Rye is known for its American cuisine and craft cocktails. 

NuLu is also home to Ghyslain on Market and Wiltshire on Market. And, at Decca, enjoy inspired food from Chef Annie Pettry, see local artwork, enjoy a cocktail on the patio and listen to live music in the Cellar Lounge.


For a heart-thumping adventure, try indoor rock climbing at Climb NuLu. On the first Friday of the month, hop aboard a ZeroBus for the First Friday Hop. It’s an all-in-one art show, shopping adventure and street party. 

For craft brew devotees, Akasha Brewing Company and Goodwood Brewing Company are worth a stop. 

Unwind at Garage Bar (housed in a former auto service garage) with a cold draft, bottled craft beer, Bourbon, seasonal cocktail or wine. The casual spot serves up pizzas from a wood-fired brick oven. In warm weather, ping pong tournaments are in full swing outside.


East Market Street is peppered with local shops, including Scout (stylish home and personal accessories, artwork, jewelry and other gifts), Peace of the Earth (locally made bath products), Bermuda Highway (a boutique and record shop from Katie Toupin, member of the popular local band, Houndmouth), Muth’s Candies (home of the famous Modjeska – a caramel-covered marshmallow confection) and Joe Ley Antiques (an 1890s schoolhouse filled with two acres of treasures). 

Need a sugar fix while you’re out shopping? Head over to Please & Thank You, home of what’s touted as the world’s best chocolate chip cookie. The café and record shop sells coffee, sweets, sandwiches and more. Enjoy a cup of java as you peruse the vinyl record selection.