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Partnering with Louisville Tourism grants you access to an array of marketing, educational, and networking tools to help promote your business to the millions of convention delegates and leisure travelers who come to Louisville each year.

Partner Benefits

Official Louisville Visitors Guide

Published annually, this guide is the most recognized visitor publication in the area. Visitors may request a guide at 1-888-LOUISVILLE, download an interactive guide at www.gotolouisville.com, or pick-up one at the Visitors Center in downtown Louisville. In addition, the guide is distributed at the airport and area hotels and to conventions and tradeshows delegates. Partners are listed in their respective categories. 

More than 175,000 copies are distributed to convention delegates and tourists through the Visitor Information Center, the Bureau’s website, and our call center each year. The guide is a valuable marketing piece that enables visitors to make the most out of their Louisville experience.

Website listing on www.gotolouisville.com

Our newly redesigned website introduces visitors, tour operators, and meeting planners to the best Louisville has to offer in an easy-to-use format rich with photos and videos. Partners are listed with a description and an individual link in their respective category. Partners can easily update their own information at anytime using the Partner Extranet.

Convention Calendar

Updated instantaneously via the Partner Extranet, partners can access information about upcoming conventions, meetings, and tradeshows being held next month or four years down the road. Calendar listings include the contact information of key contacts, so you can include them in your direct marketing efforts.

Planners Resource Guide Listing

This guide is the best way to put your organization's information in front of the decision maker with a reach of over 5,000 qualified planners and 800 local Louisville Tourism partners. The full-color PRG is not only sent to The Louisville Tourism proprietary list of meeting planners, it is used in discussions with planners to execute services like catering, venues, event decor, printing and A/V by the sales, services and tourism team and given to all partners as their resource too. The PRG is also now also available in an interactive digital version where Planners can jump to the section of choice. 

Referrals and Leads

Partnership generates leads for your business with industry contacts who want to learn more about Louisville’s products and services. When meeting and convention planners, tour operators, travel writers or visitors are in search of a particular service, partners are always our first referrals.

Partner-to-Partner Networking Activities

We host numerous social events to provide opportunities for you to network with other partners, learn valuable marketing skills to increase business, and stay up-to-date with current industry issues and the latest news from Louisville Tourism.  Click here to find out about our events. 

Visitor Center

Only Bureau Partners may display promotional brochures and literature in our Visitors Center. Each year, thousands of people visit or contact these centers to obtain information about Louisville and area businesses. Having your materials on hand will put your business at the front lines of our response to these inquiries.

Communications & Information

Our biweekly e-newsletter, Bourbon City Brief, keeps partners informed about business enrichment activities, upcoming conventions, and industry trends.

Advertising Opportunities

Partners are listed in publications distributed to convention attendees, meeting planners, tour operators, travel writers, travel agents and visitors. As a Partner, you are provided with exclusive opportunities to advertise in publications, website and other promotional opportunities. For additional information, click here or to schedule an individual advertising consultation, please contact Nicole Fitzpatrick at 502-560-1469 or email at nfitzpatrick@gotolouisville.com​.

2019 Derby

Kentucky Derby

May 4, 2019
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