Partners : Official Travel Source

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Align your goals and audiences with our opportunities & become a Louisville Tourism partner


In the past decade, you’ve witnessed Louisville transform into one of the hottest (and coolest) places in the country live and visit. As the city’s non-profit economic development agency, the Louisville Tourism team works hard to find smart, innovative ways to market Louisville as a one-of-a-kind destination full of uniquely authentic experiences.

Tourism drives economic development, sustains this community and creates jobs. Businesses like yours make Louisville unlike any other city. That’s why our partnerships with local businesses are so important. They showcase to millions of potential conference and convention attendees and visitors what makes this a truly one-of-a-kind city.

Louisville Tourism works together with 800+ businesses throughout the Louisville area. The partnership program is designed to give you the channels and marketing tools you need to connect to meeting planners and leisure travelers.

All Partner Packages include:

  • Referrals from the Louisville Tourism team
  • Partner Orientation & training on how to use your partnership with Louisville Tourism to best meet your needs
  • Submit events to our public calendar
  • Subscription to our biweekly eNewsletter, Bourbon City Brief
  • Connections with 800+ local partner organizations through our networking opportunities, tourism meetings and business workshops
  • Access to our Certified Tourism Ambassador program.

Levels of Partnership Include:

Hospitality Partnership

This annual package is the perfect way for businesses on a budget or nonprofits to establish a relationship with Louisville Tourism and our extensive tourism audience for less than $1 per day.

Promotional Partnership Level

Open your business to consumers, leisure travelers, event and meeting planners and motor coach operators across the country with this package. Gain critical exposure tools including enhanced website exposure, social media links and brochure distribution at the Visitor Information Center—the city’s official front desk—and at the city concierge desk at all large convention & events.

Accommodations Level

Partnering with Louisville Tourism means you’re working with the travel and tourism industry and making an investment that goes far beyond just “heads in beds.” In addition to the Promotional Partnership benefits, Accommodation Partners receive access to convention and group tour sales leads and referrals as well as an invitation to regular meetings with Louisville Tourism leadership and sales team.