Louisville Tourism Unlocked III

Join us as we continue our dynamic new series exploring Louisville’s tourism and hospitality industry.

Bringing the Destination to Life: Who are our Visitors & What Inspires Leisure Visitation?

Presented by Nicole Twigg, Vice President of Tourism Development and Jessica Morgan, Director of Tourism Development

Hear key insights, based on in-depth Visitor Profile research, that guide Louisville Tourism’s work by diving deep in to who our visitors are and what motivates them. Get the lowdown on how Louisville Tourism Leisure Sales and Visitor Experience Teams bring the Bourbon City experience to life through travel to feeder markets—those with the most potential to drive visitation to Louisville—and in-town initiatives for visitors who are already here and looking to experience our destination more deeply.

Don’t miss this chance to gain insider insights, make valuable connections, and join the conversation shaping Louisville’s future.

Light breakfast and validated parking in the Truist Building parking garage are provided.