Grant Opportunities
Let us invest in you.
Launched in 2008, the Louisville Tourism Community Investment Committee supports the development of new events and tourism infrastructure that drives visitation to Louisville/Jefferson County and enhances the visitor experience.
The committee oversees the following grant opportunities for local organizations to enhance tourism's economic impact and the visitor experience. These grant dollars help our local assets thrive, which in turn improves our destination, thus ultimately boosting Louisville’s appeal to visitors.
Destination Development & Events Grant
This grant provides seed funds to support new projects and programs that draw out-of-town visitors to Jefferson County. Grant monies can also be used for existing projects that have changed in some significant way, or for implementing new advertising/promotion activities to reach a new market, thus attracting overnight stays.
Examples include:
- Festivals/Events- funds to offset event production & marketing/advertising
- Attraction/Experience Programming and Exhibits- funds to offset programming production & marketing/advertising
Click here to learn more and apply.
Click here for eligibility, requirements, and deadlines.
*Please note that the new CIC grant cycle timeline was implemented in late 2025. CIC Grant Applications MUST BE submitted digitally to be considered for review.
Destination Sense of Place Grant
This grant supports the building and enhancement of tourism infrastructure through sense of place initiatives. Tourism infrastructure can be identified as projects that make up a coordinated network of physical places, systems, and services that support the destination’s ability to attract visitors, while authentically expressing the local identity and reinforcing the visitor economy with collateral benefits that enhance the quality of life for residents.
Examples could include:
- Destination arrival experience, visitor-centric people movers and circulators, outdoor recreation, trails, parks, wayfinding, service guides/ambassadors, streetscapes, lighting, public art, cleanliness, safety, beautification.
Click here to learn more and apply.
Click here for eligibility, requirements and deadlines.
*Please note that the new CIC grant cycle timeline was implemented in late 2025. CIC Grant Applications MUST BE submitted digitally to be considered for review.
