Louisville Tourism Unlocked II

Join us as we continue our dynamic new series exploring Louisville’s tourism and hospitality industry.

Behind the Curtain: How Louisville Is Taking on New York City
Presented by Michael Fetter, Director of Marketing and Stacey Yates, CMO

Louisville Tourism is setting its sights on the nation’s biggest stage — New York City. In this session, our Marketing team will pull back the curtain on how and why Louisville is investing nearly $5 million in a first-ever, yearlong brand takeover in one of the world’s most competitive media markets. Attendees will get a peek at the creative strategy, partnerships, and on-the-ground activations designed to position Louisville as a must-visit destination. From Bourbon Heritage Month to Derby style during NYC’s Fashion week, learn how this bold campaign aims to drive visitation, media attention, and community pride.

Don’t miss this chance to gain insider insights, make valuable connections, and join the conversation shaping Louisville’s future.

Light breakfast and validated parking in Truist Building parking garage provided.