Louisville Visitor Center

LOUISVILLE IS A PLACE TO GET A DIFFERENT TASTE OF OUR UNIQUE BRAND OF SOUTHERNESS.

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Looking for a place to kick off your visit to Louisville? Our Visitor Information specialists can provide you with the following:

• Brochures
• Maps
• Itineraries
• Dining suggestions
• Transportation assistance
• Urban Bourbon Trail Passport (pick-up and redemption)
• Kentucky Bourbon Trail Passport (pick-up and redemption)
• One-stop-shop for unique Louisville and bourbon-themed souvenirs
• “Looking at Louisville” Free Downtown Walking Tours
  • Reserve today via Eventbrite
  • Or call 502-379-6109

Colonel Sanders Exhibit

Learn the story of Kentucky’s most famous icon – Colonel Harland Sanders (founder of Kentucky Fried Chicken) – at this mini-attraction.

Muhammad Ali Photo Wall

Begin your journey of the “Footsteps of Greatness” as you follow a curated list of some of the touchpoints of Louisville’s native son, global icon and the GOAT.

Transit Authority of River City (TARC) “Day Tripper” Pass

Transit Authority of River City (TARC) “Day Tripper” Passes available. The “Day Tripper” pass allows unlimited trips during any one-day period on the city’s bus system, TARC. You can also catch a ride on the free LouLift, which has a North-to-South route along Fourth Street and a East-to-West route from Market to Main streets.

Attractions tickets available for purchase at our kiosks.

BUY TICKETS HERE