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National Travel & Tourism Week

Travel Matters! National Travel and Tourism Week, held May 5-11, is overseen by the U.S. Travel Association. Established in 1983 by President Reagan, National Travel and Tourism week is an the annual salute to travel in America. During the first full week in May, communities nationwide unite around a common theme to showcase travel’s contributions to the economy and American jobs.

From our national parks to our diverse cities and our scenic small towns, travel is uniquely made in America. Nationally, travel generated $2.5 trillion for the U.S. economy in 2018, and supported 15.7 million jobs—that’s one in 10 American jobs, making travel the seventh largest employer in the private sector.

Locally, Louisville welcomes 16.4 million visitors annually, and tourism generates an estimated economic impact of $3.5 billion. Tourism supports more than 27,000 jobs in Louisville and is the 3rd largest industry in the city.

You can participate by attending one of the events below or checking out one of Louisville’s many local attractions.

Monday, May 6

Attraction Showcase at 4th St. Live!| 11am-1pm

Sidewalk Sale | 11am-2pm | $10 t-shirts

Tuesday, May 7

CTA Meet & Greet| 12pm-2pm

Wednesday, May 8

Sidewalk Sale | 11am-2pm | 40% off KY Derby Items

Thursday, May 9

Free Downtown Walking Tour | 10:30am-12pm

Attraction Showcase | 12pm-2pm

Friday, May 10

Best Stops for Selfie Spots Event | 10am-6pm

*ask how you can receive a free gift

Saturday, May 11

Louisville Quest “Family Travel Matters” Adventure        

12pm-3pm | *register to participate at louisvillequest.com

Check out what other communities are doing to celebrate
National Travel & Tourism week 

Discounted Tickets


Bring Your Crew to Lou


Be sure to invite your friends to come visit you in Louisville and you both will receive free admission tickets when they book an overnight stay at a local hotel!