Louisville Destination Services: Community & Media Relations : GoToLouisville.com Official Travel Source

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Community & Media Relations

While Louisville’s Destination Services Team assists you in planning logistics for a successful event, our Marketing Communications staff can offer support to help with marketing your event to attendees and also if you are seeking media attention locally.

We can help connect you with local media outlets and provide advice on how to connect the dots to form local partnerships. In some situations, we can offer a specific media consultation where you will work directly with one of our communications professionals to get in front of the local press and learn best practices for making the biggest impact in the city.

To have a successful service experience, it’s important to plan ahead. Here are some tools and suggested timelines that will help you execute a press strategy for your group:

  • Standard press release Keep to about one page announcing the highlights of the event, speaker, event dates/times/location info. etc. Also, attach photos to email or mention they are available upon request. Recommend sending to media one-two weeks in advance of the event or following an announcement.
  • Sample media alert If you want the media to attend a specific press release or conference event. Ensure there are “news” elements or something you are revealing to peak interest and coverage. Recommend sending to media one week prior.

Download local media/press contacts Use this list to email your media alert or press conference.

Estimated Economic Impact – Louisville Tourism can provide this information about your specific group.

Speakers Bureau Portal - Louisville Tourism leadership team members are available for speaking engagements, panels and interviews for community organizations, conferences, hospitality industry partners and media. Click on the Speakers Bureau Portal link to view topics, available speakers and a request form.