Louisville Selected to Boost International Visitation to Region
Bourbon City to headline Travel South USA International Travel Showcase
LOUISVILLE, Ky. (September 9, 2019) – Travel South USA is excited to announce the upcoming locations for its annual International Showcase through 2023; Louisville, Kentucky (2021); Memphis, Tennessee (2022); Atlanta, Georgia (2023).
International travelers mean big business for the south and connecting with tour operators and trade journalists in 7,000+ pre-scheduled business appointments is a key marketing tactic for the region. This program combines outstanding entertainment, city tours, and evening events along with curated content during meal functions and is considered the premier marketing opportunity to showcase the rich music, food, culture, history and hospitality of the South.
Louisville continues to strike a balance between its role as a capitol city for America’s most venerable spirit, Bourbon, and its 21st century position as one of the most energetic places in the country to eat, drink and explore. Travel South USA describes Louisville as having the atmosphere and attraction of a big city with the hospitality and heart of a small one. They cite that often the globalization of society has made larger cities seem homogenous, however as Louisville is home to the Kentucky Derby, Muhammad Ali and Louisville Slugger, the city has been able to retain its cultural authenticity.
The city continues to garner national accolades including TravelAwaits “Most Affordable U.S. Cities to Visit in 2019,” and Southern Living’s “The South’s Best Food Cities 2019” as well as Business Insider’s “8 Best Places to Visit in the U.S. if you Love Bourbon.”
“Louisville is ready to open its doors to Travel South USA and the lucrative travel trade market. The timing is perfect as the city’s tourism product is more sought after than ever before, said Karen Williams, President & CEO of Louisville Tourism. “We’ll be ready to show Travel South delegates why Louisville is one of the hottest destinations in the US,” she said.
The state and city hosts will have the opportunity to feature the exclusive experiences found around the state and in the city destination to over 100 International Tour Operators from about 20 countries from around the world. Working together, over 300 tourism professionals from destination marketing organizations, hotels, attractions, restaurants and global partner representatives will meet one-on-one with top International Buyers and U.S. Receptive Tour Operators with a goal to build more visitation, spend more time and money in the South, and generate awareness of the diverse destinations found within the region.