2024 Official Visitor Guide Advertising Opportunities
Click on the cover to see the most recent edition.
VISITOR PROFILE/OVERVIEW:
- 350K total reach including pass-along readership and digital audience
- Visitors spend over $1.3 billion which supports $2.4 billion in total economic impact
- Average reader is a leisure traveler between the ages of 24-65 with income of $49K+
KEY DISTRIBUTION POINTS:
- Louisville Muhammad Ali International Airport
- Kentucky International Convention Center & the Kentucky Expo Center
- Louisville Visitor Center
- City Information Booths
- Regional Welcome Centers
- 75+ Hotels & Attractions
- Local Real Estate Offices
- Mailed to travelers prior to their visit
AD MATERIALS:
- High resolution PDF
- CMYK or grayscale
- Fonts converted to outlines
- Photos & graphics must be provided
- Proof must accompany each ad
Premium Covers and Full-page Ads:
- Four-color and must include bleed
- Ad size is 8.5” x 11” with a .125” bleed (8.75” x 11.25”)
- Costs:
- Premium Covers - $10,000
- Full Page - $7,500
Half-Page Ads:
- All half-page ads are four-color
- Bleed ad size is 8.5” x 5.25” with a .125” bleed (8.75” x 5.5”)
- Non-bleed ad sizes are 7.5” x 4.5”
- Cost:
- Half Page Ad - $5,000
We cannot accept Word Documents or Publisher files as ads.
Deadline October 31st, 2023
Payment is expected upon receipt of the printed 2024 Official Visitor Guide with your advertisement inclusion.
All ads submitted are pending approval of Louisville Tourism. View advertising terms and conditions here.
Questions? Contact Melissa Sparks at 502-560-0015 or msparks@gotolouisville.com.