2023 Official Visitor Guide Advertising Opportunities : GoToLouisville.com Official Travel Source

Loading your recommendations…

2023 Official Visitor Guide Advertising Opportunities

Click on the cover to see the most recent edition.

Visitor Guide


  • 350K total reach including pass-along readership and digital audience
  • Visitors spend over $1.3 billion which supports $2.4 billion in total economic impact
  • Average reader is a leisure traveler between the ages of 24-65 with income of $49K+


  • Louisville Muhammad Ali International Airport
  • Kentucky International Convention Center & the Kentucky Expo Center
  • Louisville Visitor Center
  • City Information Booths
  • Regional Welcome Centers
  • 75+ Hotels & Attractions
  • Local Real Estate O­ffices
  • Mailed to travelers prior to their visit


  • High resolution PDF
  • CMYK or grayscale
  • Fonts converted to outlines
  • Photos & graphics must be provided
  • Proof must accompany each ad

Premium Covers and Full-page Ads:

  • Four-color and must include bleed
  • Ad size is 8.5” x 11” with a .125” bleed (8.75” x 11.25”)
  • Costs:
    • Premium Covers - $10,000
    • Full Page - $7,500

Half-Page Ads:

  • All half-page ads are four-color
  • Bleed ad size is 8.5” x 5.25” with a .125” bleed (8.75” x 5.5”)
  • Non-bleed ad sizes are 7.5” x 4.5”
  • Cost:
    • Half Page Ad - $5,000

We cannot accept Word Documents or Publisher files as ads.

Space reservation & materials due by September 30, 2022

January 2023: Distribution begins

All ads submitted are pending approval of Louisville Tourism.

Reserve Early! Only 14 Spot Available for Advertiser Exclusivity

Reserve Your Ad:

Terms & Conditions

For advertising terms and conditions click here

Bill To:

Complete below only if invoice should be directed to your Advertising Agency


The undersigned agrees to the terms of this contract:

Your browser does not support the Signature field
Must be a high-resolution PDF with embedded fonts.

Deadline September 30th, 2022

Payment is expected upon receipt of the printed 2023 Official Visitor Guide with your advertisement inclusion. 

Questions? Contact Melissa Sparks at 502-560-0015 or msparks@gotolouisville.com.