2023 Official Visitor Guide Advertising Opportunities
VISITOR PROFILE/OVERVIEW:
- 350K total reach including pass-along readership and digital audience
- Visitors spend over $1.3 billion which supports $2.4 billion in total economic impact
- Average reader is a leisure traveler between the ages of 24-65 with income of $49K+
KEY DISTRIBUTION POINTS:
- Louisville Muhammad Ali International Airport
- Kentucky International Convention Center & the Kentucky Expo Center
- Louisville Visitor Center
- City Information Booths
- Regional Welcome Centers
- 75+ Hotels & Attractions
- Local Real Estate Offices
- Mailed to travelers prior to their visit
AD MATERIALS:
- High resolution PDF
- CMYK or grayscale
- Fonts converted to outlines
- Photos & graphics must be provided
- Proof must accompany each ad
Premium Covers and Full-page Ads:
- Four-color and must include bleed
- Ad size is 8.5” x 11” with a .125” bleed (8.75” x 11.25”)
- Costs:
- Premium Covers - $10,000
- Full Page - $7,500
Half-Page Ads:
- All half-page ads are four-color
- Bleed ad size is 8.5” x 5.25” with a .125” bleed (8.75” x 5.5”)
- Non-bleed ad sizes are 7.5” x 4.5”
- Cost:
- Half Page Ad - $5,000
We cannot accept Word Documents or Publisher files as ads.
Space reservation & materials due by September 30, 2022
January 2023: Distribution begins
All ads submitted are pending approval of Louisville Tourism.
Reserve Early! Only 14 Spot Available for Advertiser Exclusivity
Questions? Contact Melissa Sparks at 502-560-0015 or msparks@gotolouisville.com.