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Visitors Center

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Visitors HoursLouisville is a place where possibilities come together. A place where you can get to a world-class art scene without driving half a world away. A place with interesting museums to please every possible interest. A place with unique and diverse hotels that allow you to get away from it all or feel like you’re right in the middle of it. A place with parks, trails and a gorgeous waterfront for when you feel like getting out, and an eclectic entertainment district and neighborhoods for when you feel like stepping out. A place where you can enjoy a taste of almost any culture or warm up to the many varieties of our signature spirit – fine Kentucky Bourbon. It’s a place of gaming and sports, family fun and fine arts, history, bourbon and culinary experiences – anything you could possibly want to do, all made easier than you ever thought possible. A place where the welcome is warm and the attractions are cool.

It’s all possible in Louisville.
The only thing that isn’t possible here is seeing it all in one day.

Looking for a place to start? Want help narrowing down those possibilities? You’re in luck, because that’s what we are here for. The skilled team at the Louisville Visitors Center can assist you with many services:

Where to go – purchase attraction tickets or have a customized itinerary of places to visit created just for you!
Where to dine – get the insider’s access to where the locals eat or where to find favorite chain restaurants. We can make reservations at a restaurant that suits your tastebuds.
How to get there – need directions to a destination? We can map it out for you! Need a ride? We can arrange a taxi pick-up or map out a bus or trolley route. We can get you where you need to go.
Urban Bourbon Trail – Pick up and/or redeem your Urban Bourbon Trail Passport.

Affordable Louisville Merchandise vic cups

The Visitors Center is the perfect spot to pick up your Louisville and Bourbon Country souvenirs. Hats, t-shirts, mugs, shot glasses and more are available. One-of-a-kind Modjeskas and Happy Balls are sweet treats to remember your visit. Fleur de lis jewelry and Colonel Sanders memorabilia are also popular items.

Colonel Sanders Exhibit

Learn the story of Kentucky’s most famous icon – Colonel Harland Sanders (founder of Kentucky Fried Chicken) – at this mini-attraction.

Downtown Louisville Walking Tours

The Louisville Visitors Center is offering FREE downtown walking tours on Wednesdays and Saturdays at 10:30 a.m. and Fridays and Sundays at 2 p.m. (EDT). Explore Fourth Street, Whiskey Row, Museum Row on Main and the civic district during this 90-minute tour that departs from the Louisville Visitors Center. Be sure to call one day in advance to reserve your spot.  Tours are held weather-permitting and will run May through September.  

Call 502.379.6109 for reservations and more information. Walk-ins are taken upon availability. All tours leave from the Louisville Visitors Center at 301 South Fourth Street (corner of Fourth and Jefferson streets).

Also Available:

Transit Authority of River City (TARC) “Day Tripper” Pass
The “Day Tripper” Pass allows unlimited trips during any one-day period on the city’s bus system, TARC, and on the downtown ZeroBus circular system (zero-emission, all electric bus). With the pass you’ll receive a brochure featuring Louisville’s attractions accessible via the system.

“Louisville Originals” Restaurant Dining Gift Cards (available in any denomination) Visitors often ask, “Where do the locals eat?” For the answer, they often turn to the “Louisville Originals,” 40+ restaurants where patrons are likely to be greeted and seated by the owners. Nationally recognized chefs are active in this group, which boasts cuisine of all types.


Start your visit at the Louisville Visitors Center where you can pick up attraction coupons to various places in and around downtown Louisville. Here are just a few that have various discount offerings throughout the year:
• The Frazier History Museum
• Kentucky Horse Park
• Kentucky Museum of Art & Craft
• Kentucky Science Center’s IMAX Theater
• Louisville Slugger Museum
• Louisville Zoo
• Muhammad Ali Center
Click here to request a Visitors Guide

Other Visitor Centers

Main Street Association's Visitor and Information Center 
627 W. Main Street
Louisville, KY 40202
Phone: (502) 568-2220
April-December, Tuesday-Friday 11AM-3PM, Cosed January-March.