Advertise with Louisville Tourism | Reach Millions : Official Travel Source

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Advertising Opportunities

Reach millions that visit Louisville each year.

Advertising Opportunities

Leverage your leisure travel marketing by reaching the 24 million travelers who visit Louisville each year.

Louisville Tourism is the #1 official visitor resource for the area. Each year, we dedicate millions of dollars and countless hours to promote Louisville as a travel destination and direct visitors to The best way for your business to capitalize on this opportunity is to become a partner and maximize your exposure through our advertising channels listed below.

Increase Your Website Presence

Our website reaches an incredibly qualified, engaged, and active travel-planning audience. Louisville Tourism offers digital advertising products that are viewed yearly by over 12.7 million travelers and meeting planners looking to be inspired by what to do and where to stay in Louisville.

Contact Sidney Abramson, Community Engagement Specialist, at or 800.274.8774 for further information.

Official 2024 Louisville Visitors Guide

Louisville Tourism’s O­fficial Visitor Guide is a comprehensive magazine highlighting the city’s uniquely authentic places to experience and explore. The 100+ page magazine is packed with travel tools to help a visitor plan a trip to Louisville, including articles, listings, attractions, restaurants, and shops, as well as a detailed map of the city. Check back soon for advertising opportunities. Click here to learn more.

2024 Planners Resource Guide

Meeting planners use this directory to access Louisville’s hospitality industry when planning meetings, conventions, tradeshows, and sightseeing trips. Annually Louisville hosts more than 500 conventions -- big and small -- with more than one million delegates. Louisville Tourism partners use this directory as a tool for product and service referrals. Each year numerous directories are distributed through the Destination Services Department to pre-qualified meeting planners holding events in Louisville that year. Louisville Tourism partners also receive the directory to use as a resource tool. Click here to learn more.

Questions? Contact Melissa Sparks at 502-560-0015 or