Museum Row on Main debuts new look, website : Official Travel Source

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Museum Row on Main debuts new look, website

Museum Row on Main debuts new look, website

LOUISVILLE, Ky. (June 14, 2017) – Museum Row on Main kicked off the summer with a vibrant brand refresh and a new easy-to-use website highlighting the seven celebrated attractions that make up Museum Row along four walkable blocks in downtown Louisville.

A stroll down historic West Main Street treats visitors to many of the region’s top history, arts and culture attractions. Boasting diverse and dynamic exhibits and experiences for all ages, Museum Row on Main partners include: Evan Williams Bourbon Experience, Frazier History Museum, Kentucky Center for the Performing Arts, KMAC Museum, Kentucky Science Center, Muhammad Ali Center and Louisville Slugger Museum & Factory.

Since 2008, Museum Row on Main has served as a collaborative branding, marketing and promotional effort to raise awareness about, and drive attendance to Museum Row on Main partners. The organization’s new brochure and website offer a fresh brand and approach to showcasing the district. Last year, these powerhouse partners combined drew about 1.25 million visitors through their doors in downtown Louisville.

“Museum Row is a premier Louisville destination for tourists and locals alike,” said Karen Williams, President & CEO of the Louisville Convention & Visitors Bureau. “We applaud this group of attractions for working together to offer the Main Ticket to encourage increased visitation.”

Museum Row on Main partners offer $1 off admission to guests who show a ticket stub from another member museum that charges admission. A deeply discounted combo admission to select Museum Row on Main attractions called The Main Ticket is also available. They can be purchased at the Louisville Visitor Center in downtown Louisville (301 S. Fourth St.) and online at

Each partner offers extensive summer programming for all ages. Here’s a sampling of this month’s events:

*The Evan Williams Bourbon Experience offers history-focused tours and bourbon tastings seven days a week. The on-site artisanal distillery, curated gift shop, and expert Stave & Thief Certified Bourbon Steward educated staff make this a must-see stop on the Kentucky Bourbon Trail͒®.

*Muhammad Ali Center is hosting a series of events as part of the six-week citywide “I Am Ali” Festival celebrating the life and legacy of its Hometown Hero who passed away in June 2016.

*KMAC Museum offers free admission and family activity guides for its current exhibition, “Thread Lines,” as well as art making in Studio 715 during regular hours.

*Kentucky Center offers its “Free Summer Concert Series” every Tuesday in June.

*Kentucky Science Center presents The Great Big Science To Do - a festival of experiences housed temporarily on the museum’s third floor - highlighting the science of sports all summer long.

*Frazier History Museum features Summer Blockbuster The Hunger Games: The Exhibition, showcasing more than 1,000 costumes and props from the iconic film and book series with high-tech interactives celebrating Hometown Hero Jennifer Lawrence.

*Louisville Slugger Museum & Factory’s two special exhibits are Big Leagues, Little Bricks, featuring baseball artwork built with LEGO® bricks, and Ali & Aaron: United in The Fight, honoring two great athletes as Civil Rights heroes.

For more info, visit the official Museum Row on Main website,