Marketing Timelines

Emails

• E-vites, E-blasts, Newsletters, Follow-ups
• Ideal timeline: 2-3 weeks from initial mention
• New projects need new meetings to kick off
• Initial layouts and revisions
• Email development: 1 week

One-Sheeters & Small Collateral

• Updates Only
  • Ideal timeline: 3-4 weeks
  • Save-the-dates, recipe cards, profile sheets
    

• New Content, Two-Sided
  • Ideal timeline: 4-5 weeks
  • Save-the-dates, recipe cards, profile sheets

Reprints

• Ideal timeline: 5-10 business days

Large Collateral Pieces

• Two-sides or more
• Ideal timeline: 4-5 weeks minimum
• Consultation required
• Includes mailers
  

Videos

• Ideal timeline: 4-6 weeks minimum
• Consultation required
  

Website Updates

• Minor Updates
  • Ideal timeline: 1-2 weeks
  • Copy, photo swap (1 page)

• Major Updates
  • Ideal timeline: 3-4 weeks
  • Structure, copy, photos (multiple pages)
  • This includes new pages

Posters, Banners, Displays

• Ideal timeline: 3-5 weeks
• Full booth design – require consultation and must be agreed upon
  

Presentations

• Ideal timeline: 2 weeks for updates
• 4 weeks for new presentation
  

Social Media

• Ideal timeline: 2-3 weeks
• Consultation required
• Must have leisure focus
• Basic requests (post, repost, share): 1-2 weeks
• Campaigns, giveaways, etc: 6-8 weeks
  

Event Collateral

• Ideal timeline: 3-4 weeks before the event date
  

Digital Ads

• Ideal timeline: 2-3 weeks
• Static only
  

Print Ads

• Minor Updates
  • Ideal timeline: 2-3 weeks

• New Content
  • Ideal timeline: 3-4 weeks
    

Activations

• Bourbon, Culinary, Education
  • Ideal timeline: 8-12 weeks