Marketing Timelines
All good things take time! Please find the list of categories with coordinating marketing timelines below.
Emails
- E-vites, E-blasts, Newsletters, Follow-ups
- Ideal timeline: 2-3 weeks from initial mention
- New projects need new meetings to kick off
- Initial layouts and revisions
- Email development: 1 week
One-Sheeters & Small Collateral
- Updates Only
- Ideal timeline: 3-4 weeks
- Save-the-dates, recipe cards, profile sheets
- New Content, Two-Sided
- Ideal timeline: 4-5 weeks
- Save-the-dates, recipe cards, profile sheets
Reprints
- Ideal timeline: 5-10 business days
Large Collateral Pieces
- Two-sides or more
- Ideal timeline: 4-5 weeks minimum
- Consultation required
- Includes mailers
Videos
- Ideal timeline: 4-6 weeks minimum
- Consultation required
Website Updates
- Minor Updates
- Ideal timeline: 1-2 weeks
- Copy, photo swap (1 page)
- Major Updates
- Ideal timeline: 3-4 weeks
- Structure, copy, photos (multiple pages)
- This includes new pages
Posters, Banners, Displays
- Ideal timeline: 3-5 weeks
- Full booth design – require consultation and must be agreed upon
Presentations
- Ideal timeline: 2 weeks for updates
- 4 weeks for new presentation
Social Media
- Ideal timeline: 2-3 weeks
- Consultation required
- Must have leisure focus
- Basic requests (post, repost, share): 1-2 weeks
- Campaigns, giveaways, etc: 6-8 weeks
Event Collateral
- Ideal timeline: 3-4 weeks before the event date
Digital Ads
- Ideal timeline: 2-3 weeks
- Static only
Print Ads
- Minor Updates
- Ideal timeline: 2-3 weeks
- New Content
- Ideal timeline: 3-4 weeks
- Ideal timeline: 3-4 weeks
Activations
- Bourbon, Culinary, Education
- Ideal timeline: 8-12 weeks