Bourbon
As our leading brand pillar, Bourbon is an essential piece of the Louisville story and a great focus point for any event, booth or activation. Use these Bourbon-centric ideas to compliment the overall look and feel for your next activation, featured cocktail or giveaway.
Activations
- Build your own Old Fashioned Bar
- Bourbon & Chocolate pairing
- Dipped bottles with Evan Williams Bourbon Experience
- Bourbon coaster stamping
- Bourbon Tasting Wheel (Bourbon & Culinary Sampling)
- Bourbon vs. Rye (Bourbon, Rye, Finished Bourbon)
- Bourbon Spa (bourbon sugar scrubs, candles, etc.)
- Bourbon Coffee Bar with fixings
- Bourbon Finishing Station
- Ice Stamping
Cocktails
- Old Fashioned
- Mint Julep
- Seelbach Cocktail
- Frozen Old Fashioned
- Whiskey Sour
- Gold Rush
- Destination Specific Cocktails
- Lean into the host destination for events/tradeshows
- i.e. – Peach Old Fashioned in Atlanta
- Mocktails
- Sweet Tea Julep
Giveaways
- Old Fashioned Kits
- Cocktail kits
- Clayton & Crume coaster sets
- Bourbon Balls
- Ice Stamps + Molds
- Mini Slugger Muddlers
- Branded Peelers
- Bar Mats with Fleur de Lis logo
- Bar towels – Cheers to You!
- Old Fashioned pins
- Mint Julep pins
Vibes
- Hardwood floors
- Leather couches/chairs and/or pillows
- Velvet couches/chairs and/or pillows
- Bourbon Barrels
- Just Add Bourbon neon
- Boxwood wall