Bourbon : Official Travel Source

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As our leading brand pillar, Bourbon is an essential piece of the Louisville story and a great focus point for any event, booth or activation. Use these Bourbon-centric ideas to compliment the overall look and feel for your next activation, featured cocktail or giveaway.


  • Build your own Old Fashioned Bar
  • Bourbon & Chocolate pairing
  • Dipped bottles with Evan Williams Bourbon Experience
  • Bourbon coaster stamping
  • Bourbon Tasting Wheel (Bourbon & Culinary Sampling)
  • Bourbon vs. Rye (Bourbon, Rye, Finished Bourbon)
  • Bourbon Spa (bourbon sugar scrubs, candles, etc.)
  • Bourbon Coffee Bar with fixings
  • Bourbon Finishing Station
  • Ice Stamping


  • Old Fashioned
  • Mint Julep
  • Seelbach Cocktail
  • Frozen Old Fashioned
  • Whiskey Sour
  • Gold Rush
  • Destination Specific Cocktails
    • Lean into the host destination for events/tradeshows
    • i.e. – Peach Old Fashioned in Atlanta
  • Mocktails
    • Sweet Tea Julep


  • Old Fashioned Kits
  • Cocktail kits
  • Clayton & Crume coaster sets
  • Bourbon Balls
  • Ice Stamps + Molds
  • Mini Slugger Muddlers
  • Branded Peelers
  • Bar Mats with Fleur de Lis logo
  • Bar towels – Cheers to You!
  • Old Fashioned pins
  • Mint Julep pins


  • Hardwood floors
  • Leather couches/chairs and/or pillows
  • Velvet couches/chairs and/or pillows
  • Bourbon Barrels
  • Just Add Bourbon neon
  • Boxwood wall