Saundra Robertson
Senior Tourism Sales Manager
CTIS
(502) 560-1496
Group Travel Incentives
Book Louisville and you'll be rewarded.
Bring your group to Louisville and unlock exclusive rewards. Explore our special incentives below—find the perfect fit for your travelers and make your next booking even more memorable!
Year Round Perks
| Incentive Offer | Description |
| Special Perks for Tour Directors & Drivers | For every group that stays overnight in Louisville, both the tour director and driver will receive a $150 gift card. Book your group stay and let us reward your hard work with this exclusive offer! |
| Louisville Loyalty Bonus | Keep the adventure going! When your group returns to Louisville within 6-12 months, you’ll earn a $300 cash-back reward or travel credit toward your next booking. |
| Free Student T-Shirts (Book 1+ Nights) | Identify and unify your student group with free shirts. Available to student groups who book at least one night in a Louisville accommodation. |
| Complimentary Step-On Guide | Book at least one overnight stay in Louisville and enjoy a step-on guided tour of Bourbon City |
| Bourbon City Mystery Gift | Each guest in the group will receive a Bourbon City Mystery Gift Bag, including a special keepsake. Let the surprise add sparkle to your adventure every time you book. |
| VIP Welcome Reception | Give your group the VIP treatment! Enjoy a one-hour welcome reception at the Louisville Visitor Center small bites and a taste of bourbon. This exclusive experience is a great way to welcome you to Louisville - book your overnight stay soon to unlock this unforgettable offer! |
Eligible tour operators and group leaders who book overnight packages in Louisville, securing a minimum of 10 rooms for one or more nights, may qualify for incentive payouts. Each qualifying customer is eligible to receive up to two incentive payouts per calendar year.
Louisville Tourism reserves the right to determine eligibility at its sole discretion at any time.