As the official destination marketing organization for Louisville, the agency’s mission is to enhance Louisville’s economy through tourism - to position and sell the community worldwide, in partnership with the public and private sector, as a premier destination for conventions, trade shows, corporate meetings, group tours and individual leisure travel.
In pursuit of its mission, Louisville Tourism generates increased visitor spending, local tax receipts and job development.
Before the pandemic, tourism was the third largest industry in Louisville, hosting 19 million visitors in 2019. This peak of visitation had been generating an estimated annual economic impact of $3.4 billion, which previously supported over 70,000 local tourism-related jobs.
Our Brand
As anyone who comes here soon discovers, Louisville is one of the most uniquely authentic destinations on the planet.
Destination Sales & Marketing Plan
Finding ways to bring more visitors to experience everything Bourbon City has to offer.
Visitor Profile
A Closer Look at Who’s Visiting—and Why They Keep Coming Back
Louisville Tourism Events
Louisville Tourism is proud to host a collection of signature events that bring together hospitality professionals, community partners, and local businesses to celebrate, connect, and strengthen our city’s visitor economy.
The agency has received accreditation by Destinations International for its commitment to industry excellence and meeting the high standards for performance and accountability of top destination organizations around the world.
Pursuant to KRS 65A.080(2), Louisville Tourism adopted budgets, financials statements and audit reports can be viewed on our website at
www.gotolouisville.com/about-us/research-publications/financial-reports/
Find A Room
Just like enjoying bourbon, there are many ways to experience it by staying in a variety of places from romantic countryside to vibrant downtown cities.
