Research & Publications

These reports support informed decision-making for partners, stakeholders, and community leaders, highlighting the impact of tourism and guiding strategic growth across the destination.

In This Section

Economic Impact

Economic Impact

Tourism is the 3rd largest industry in Kentucky. Of the $14.3 Billion*…

Destination Sales & Marketing Plan

Destination Sales & Marketing Plan

Finding ways to bring more visitors to experience everything Bourbon City has…

Visitor Profile

Visitor Profile

A Closer Look at Who’s Visiting—and Why They Keep Coming Back…

Financial Reports

Financial Reports

Louisville Tourism Financial Reports

Miscellaneous Reports

Miscellaneous Reports

Look around and you'll see that Louisville is an exceptional place infused…

A Year of Growth & Impact

A Year of Growth & Impact

From world-class conventions and signature festivals like Bourbon & Beyond and the…

A Year of Growth & Impact

A Year of Growth & Impact

From world-class conventions and signature festivals like...