A Closer Look at Who’s Visiting—and Why They Keep Coming Back
Miscellaneous Reports
Look around and you'll see that Louisville is an exceptional place infused with southerness and bourbonism.
Louisville is authentic. You can discover one-of-a-kind museums, world-famous bourbon bars, top-flight cultural events and nationally recognized restaurants.
Add to that unique architecture, beautiful historic neighborhoods, innumerable parks, family-friendly communities and entertainment districts. You’ll come to understand why Louisville is becoming increasingly attractive as not just a place to live and work, but a place people want to visit and return again and again.
Louisville Tourism looks for smart, innovative ways to bring more visitors here to experience everything Louisville has to offer. We understand that more visitors mean more outside dollars into the community which in turn raises the quality of life for those living here.
The following represent some of the reports and research conducted to help the city stay competitive with the other almost-as-extraordinary-as-Louisville destinations out there
Current Miscellaneous Reports
Travel USA Visitor Profile 2023 - Download the report
2024 Year in Review - Download the report
Future Partners Visitor Profile 2023/24 - Download the report
Tourism Economics 2019 - Download the report
Destination Analysts 2019/2020 Final Report of Findings - Download the report
Past Miscellaneous Reports
Longwoods Travel USA Visitor Profile 2021 - Download the report
Destination Analysts 2019/2020 Interim Report of Findings - Download the report
Longwoods International Visitor Research Report - Download the report
Year Round Tourism in KY - Read the report
Inclusive Louisville - Download the report
Destination Analysts Report - Download the report
Tourism Economics Report - Download the report
Longwoods International Visitor Research Report - Download the report
Tourism is the 3rd largest industry in Kentucky. Of the $14.3 Billion* economic impact it generates in Kentucky, $4.4 Billion** comes from tourism activity in Louisville.
Louisville Tourism Financial Reports