Destination Sales & Marketing Plan
Finding ways to bring more visitors to experience everything Bourbon City has to offer.
Marketing Louisville
Every day, as the city's primary destination marketing organization, Louisville Tourism seeks smart and innovative ways to attract more visitors to experience the authentic hospitality we have to offer. Visitor traffic drives economic development through tourism. More outside spending in our community sustains and creates jobs, while also raising the quality of life for those living here. And unless you were born here, everyone is a visitor first.
Louisville Tourism is committed to staying competitive with other world-class destinations, attracting more tourists, meetings, conventions, and events to the city. The plan below illustrates some of the highlights of the current fiscal year's destination marketing strategies.
Destination Sales & Marketing Plan
Detailed Louisville Tourism sales and marketing strategies for July 2024 - June 2025.
Download the report here or click below.
