Louisville Tourism Unlocked V
Join us as we continue our dynamic new series exploring Louisville's tourism and hospitality industry.
From Lead to Landing: Driving Group Business to Louisville
Presented by Doug Bennett, EVP and Jason Sojka, VP of Convention Development
This session takes a closer look at Louisville Tourism's Convention Sales department and how we compete for meetings and conventions in an increasingly competitive marketplace. Learn how our team identifies and targets key segments, prioritizes markets, and aligns sales travel and outreach to win group business. We'll focus on current initiatives and near-term priorities, offering a clear introduction to how Louisville Tourism approaches convention sales and drives visitation through strategic group bookings.
Don't miss this chance to gain insider insights, make valuable connections, and join the conversation shaping Louisville's future.