Urban Bourbon Trail® Application : GoToLouisville.com Official Travel Source

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Urban Bourbon Trail® Application

For 2023 consideration, materials and payment must be submitted by January 16, 2023.

The Urban Bourbon Trail® (UBT) is a cocktail and culinary experience designed to showcase Kentucky’s signature product, Bourbon, in an authentic setting. While it’s hard to define exactly what a “Bourbon bar” is, we want to emphasize the Trail’s focus on establishments that highlight the best of our bourbon heritage. A specific focus, education, and level of professionalism surrounding bourbon is important to the UBT in meeting customer expectations.

The following criteria, application and renewal process help us maintain the quality and authenticity of this cultural heritage hospitality program. We want locals and visitors to have a unique experience that they will want to share with others to help us spread the word about Louisville in hopes of growing our annual visitation.

We welcome the establishments that want to help further the city’s reputation as a Bourbon destination. Please note that while this program may hopefully benefit your business, it’s NOT intended as just a seasonal promotion to help drive new customers. Consider carefully why you want your establishment to be a member of the UBT. If Bourbon is a relevant part of your daily customer experience and you’re committed to sharing that message, we welcome your participation.


Your UBT point person: Nicole Fitzpatrick with Louisville Tourism (nfitzpatrick@gotolouisville.com)

Enrollment for the 2023 Passport is now closed. Please check back in December 2023 for the 2024 application.

Requirements for future participation currently include:

  • Located in Jefferson County, KY and not part of a restaurant chain. Restaurant can only have one location.
  • Current Louisville Tourism partner and up to date on all partnership dues
  • Agree to pay $500 UBT renewal fee or $1,000 join fee for new applicants
  • 60+ different types of Bourbon on menu (Ryes and non-Bourbon whiskies do not count)*
  • Bourbon flights and signature Old Fashioned cocktail featured on menu*
  • 3 Bourbon-infused food dishes on menu (if establishment serves food)*
  • Establishment has been open for a minimum of one year as of January 1, 2023
  • Strong Bourbon-focused culture throughout the establishment
  • Establishment must have regular operating hours and be open year-round