New Concert Series Will Light Up Louisville

LOUISVILLE, Ky. (April 12, 2021) – Danny Wimmer Presents (DWP), the festival promoter and producer of Louisville’s well-known Bourbon & Beyond, Louder Than Life and Hometown Rising festivals has announced it will produce a concert series in Louisville over the next few months, beginning this May, with Shinedown Plus Special Guests Pop Evil, on August 7 as the first artist and date announced.

Called “Live On The Lawn At Waterfront Park," the series will consist of up to 15 live events, scheduled for the 2021 season beginning this Spring. The events will feature some of the brightest names in various musical genres that will appeal to a wide range of audiences. More details will be announced soon about the individual shows.

The scenic Waterfront Park along the Ohio River is adjacent to downtown Louisville, and in February was named the #6 Best Riverwalk in the country in USA Today's 2021 “10 Best Readers’ Choice Awards.”

Danny Wimmer Presents has had a strong relationship with the city of Louisville, starting with the long-standing rock festival Louder Than Life, returning for a sixth edition September 23 to 26, and in recent years, developing the Louisville Trifesta that presents additional consecutive festival weekends with Bourbon & Beyond and Hometown Rising. Together, these destination events have drawn considerable attention and tourism traffic to the city, which DWP hopes to expand on with the new “Live On The Lawn At Waterfront Park” series.

“DWP has worked very closely with the Waterfront Park team, Louisville city officials and Louisville Tourism to fulfill our joint mission of bringing even more outstanding live entertainment options to this incredibly vibrant and expanding city,” says Danny Wimmer, Founder of DWP. “Louisville has so much to be proud of and excited about for the future, and we’re thrilled to help play a small role in promoting a greater sense of community through live music with our new Live on the Lawn series.”

To comply with existing COVID-19 guidelines, and to keep fans, artists and staff safe and healthy, DWP plans to implement a limited capacity, socially distanced live performance setup for the “Live On The Lawn At Waterfront Park” series. Current plans include a pod-style setup with each pod holding 4-6 people, based on purchase. All pods will be spaced appropriately on the site as well to maintain socially distancing while enjoying the shows.

With this Louisville partnership, Waterfront Park becomes one of several new locations that DWP will begin focusing its attention on; more details will be revealed soon about the additional venues.

To stay updated on show announcements and show information, or to learn more about “Live On The Lawn at Waterfront Park”, please visit www.liveonthelawnlou.com.

Louisville Tourism’s annual Visitor Guide has just been published in time for the spring and summer travel season. Download a copy of the guide to help plan your Louisville itinerary. Travelers also can get attraction, lodging and dining assistance at www.gotolouisville.com along with information on the state’s current covid-mitigation guidelines.