National Magazine Partners with Louisville for Mint Julep Promotion

March 30, 2018 | Rosanne Mastin

LOUISVILLE, Ky. (March 30, 2018) – The classic Bourbon cocktail of the Kentucky Derby season – the mint julep – will be celebrated in style this April as Bourbon Country® has partnered with Garden & Gun and Maker’s Mark® for a month long, nationwide promotion.

The Louisville Convention and Visitors Bureau introduced the concept of Mint Julep Month® for the first time in 2013 as a way to draw attention to the city in the spring and create excitement for the coming Derby season. For the sixth straight year, Mint Julep Month® will kick off in Louisville on April 1 and businesses all over town, including the stops along Louisville’s Urban Bourbon Trail, will offer Mint Julep specials, culinary treats, themed retail items and events including a free celebration at the Louisville Visitor Center on April 13.

This year, bars and restaurants nationwide will join the Louisville-born celebration and toast Mint Julep Month® with custom julep recipes and special events in various cities including New York City and Charleston, South Carolina.

In conjunction with Mint Julep Month®, Garden & Gun and Maker's Mark® encourage participants to use paper straws rather than plastic to make a lasting positive difference for the environment. Locally, the Urban Bourbon Trail stops will be serving their mint juleps with mint-colored biodegradable straws.

The mint julep has become one of America’s most iconic cocktails. The straw used in the cocktail has become every bit as iconic, making it the proper way to drink a mint julep. In fact, the paper straw was patented in 1888 by Marvin C. Stone who had the idea while sipping an inferior mint julep with a rye grass straw. Paper straws of the 1800s then evolved into modern plastic straws that contribute heavily to plastic pollution in our oceans and waterways.

More information, including a comprehensive list of Mint Julep Month® specials and events can be found at www.gotolouisville.com/mintjulepmonth and www.mintjulepmonth.com. Social media promotions will happen regularly throughout the month on Twitter and Instagram using the hashtag #mintjulepmonth.

Participate Locally

  • A mural has been painted by a local artist on the east side of Quill’s Coffee on Main Street. Take a picture with the mural and post on social media, using the hashtag #mintjulepmonth. Weekly drawings will be held for participants.
  • Try the new Mint Julep Latte, a signature drink at Quill’s on Main all month long.
  • Visit an Urban Bourbon Trail stop and order a mint julep. While supplies last, the cocktails will be served with a mint-colored biodegradable straw.
  • Complete an Urban Bourbon Trail Passport during April and “make it a double”. Those collecting six stamps will receive a special mint julep lapel pin in addition to the finisher t-shirt.
  • Pick up a newly released Mint Condition t-shirt at the Louisville Visitor Center at 4th & Jefferson.

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Since 1968, the Louisville Convention & Visitors Bureau’s (LCVB) primary goal has been to enhance the area’s economy through tourism development - to promote and sell Louisville as a world-class destination. Tourism is the third largest industry in Louisville generating an estimated economic impact of $3.5 billion which supports over 27,000 local tourism-related jobs. Guests are coming from around the globe to attend a meeting, convention, special event, as a leisure guest or a combination. More than 16.4 million visitors are experiencing Louisville’s authenticity, bourbon and culinary scenes and our unique brand of Southerness. The LCVB was one of the first Destination Marketing Organizations in the country fifty years ago and was one of the first to become accredited in 2006, by the independent, international standards program developed by the Washington, D.C. based Destinations International.