Louisville Wins Kentucky Travel Industry Awards the Old Fashioned Way
Marketing campaign around the city’s official cocktail is the winning recipe
LOUISVILLE, Ky. (Nov. 17, 2021) – Louisville Tourism was recognized for its PR and marketing efforts with a trifecta of gold awards at the Kentucky Travel Industry Association’s (KTIA) annual conference for promoting an “Old Fashioned Road Trip” this summer.
The Old Fashioned marketing campaign picked up golds in three categories: Digital, Marketing Campaign and Video. In addition, Louisville Tourism won 12 other awards, including seven Silver and five Bronze.
Louisville Tourism’s former President & CEO, Karen Williams was awarded the 2020 Mangeot-Oaken Award for Distinguished Service, which is the highest honor given by the Kentucky’s travel industry. The award is named for Daniel Mangeot and Mary Ray Oaken, industry icons whose commitment and leadership set the stage and the example for tourism leaders who came after them. Past recipients are individuals who have dedicated their professional careers to developing, promoting, and protecting Kentucky's tourism industry. Although past recipients are as varied as is the industry, this group shares the common characteristics of being leaders and possessing a deep dedication to "Making Tourism Work for Kentucky." The 2020 award was awarded at the 2021 conference since the organization did not hold a 2020 conference.
Additionally, Jeff Crowe, General Manager of Visitor Experiences for Heaven Hill, which operates the Evan Williams Bourbon Experience attraction, was awarded the 2021 Mangeot-Oaken Award for Distinguished Service.
The awards were presented during the conference’s annual Traverse Awards Gala, which honors travel professionals in Kentucky for their talents, creativity and effectiveness in marketing and public relations. The event was held Nov. 10-12 in Louisville at the Crowne Plaza Hotel and were attended by hundreds of tourism leaders from across Kentucky.