Louisville Tourism Names New Director of Midwest Sales

LOUISVILLE, Ky. (May 4, 2026) – Louisville Tourism has hired Lisa Shanahan as Director of Midwest Sales. She will be responsible for Midwest sales territories, with a focus on the Chicagoland area. Lisa will begin her new position on Tuesday, May 26.

Lisa has an extensive sales background in the meetings and event industry with over 15 years within the convention and meetings industry throughout the major Midwest markets, most recently working for Destination Cleveland as the Director of Chicago Regional Sales since 2020. She previously represented Cleveland’s regional sales strategy across a 13-state territory.

“Lisa’s experience, energy and strong Midwest relationships make her a great addition to our convention sales team,” said Jason Sojka, Vice President of Convention Development for Louisville Tourism. “Her extensive sales experience and proven success in the Chicago market will be invaluable as we continue to elevate Louisville with meeting planners across the region.”

Lisa’s responsibilities include promoting and selling Louisville as a convention, meeting and trade show destination to Chicago and Midwest area-based national associations, government organizations and corporations. She will also serve as the official representative for Louisville Tourism in the Midwest market and act as a liaison between the Louisville Destination Marketing Organization (DMO), hotels, convention facilities and potential clients.

Lisa resides in Chicago and graduated from Ohio University with a Bachelor of Science in Business Administration. She is active in several membership-based hospitality industry organizations including PCMA Greater Midwest Chapter, MPI Chicago Area Chapter, Destination Reps for Chicago area CVBs and Association Forum.