Louisville Top Attraction Hits Milestone

Louisville, KY (July 12, 2021) – With the joy of a batter breaking out of a slump, Louisville Slugger Museum & Factory hit an attendance milestone for the first time since before the pandemic – and that’s a good sign for the ongoing recovery of downtown Louisville as a whole. On Saturday, July 10, the attraction hosted 3,124 guests. The last time one of the city’s most popular attractions hosted more than 3,000 people in one day was July 6, 2019.

The museum closed in March of 2020 due to the COVID-19 pandemic, and then partially re-opened in May that year with reduced hours and capacities, which continued through May of 2021. With full guest capacities and regular business hours re-instated this past June the attraction has seen a faster-than-expected recovery with tourism on the rebound and families traveling for nearby baseball tournaments.

As an iconic destination, Louisville Slugger Museum & Factory is one of the anchors for drawing visitors to downtown Louisville and Museum Row on Main. The dramatically swift uptick in business is a promising sign for the potential of downtown Louisville’s eventual recovery from 2020.

“The enthusiasm and positivity we’re experiencing with bigger crowds is happening sooner than we thought it could at the start of this year, and we’re feeling a good vibe in our immediate downtown neighborhood,” said Deana Lockman, Executive Director of Experiences for Louisville Slugger Museum & Factory. “It means the world to us that people are choosing to come here as they begin to travel again, and we’re so proud of how our team has handled the boom in business. We’re not sure what the fall and winter will be like, but we’re thrilled to be this busy this summer.”

This month marks the attraction’s 25th Anniversary. Advance tickets are recommended and can be purchased at sluggermuseum.com.

Travelers can download a copy of the Louisville Tourism’s annual Visitor Guide to help plan an itinerary to see the city's top attractions and bourbon distilleries. Guests also can get additional Louisville attraction, lodging and dining assistance at gotolouisville.com, along with information on the state’s current covid-mitigation guidelines.