Louisville Takes Center Stage in Hallmark’s “Kentucky Roses”

LOUISVILLE, Ky. (May 5, 2026) – From sweeping romance to storied traditions, Louisville shines on screen in Hallmark Channel’s newest original movie, “Kentucky Roses”—and now, fans can step inside the story with a visit to the Kentucky Derby Museum.

To celebrate the film’s premiere, the museum has partnered with Hallmark Media to install a special fashion display featuring wardrobe and accessories worn in the movie, bringing the elegance, emotion, and iconic style of the Kentucky Derby to life for visitors.

On view within the museum’s Derby Fashion exhibit, the display showcases elegant Derby hats, jewelry, and accessories, along with the Derby Day looks worn by stars Andrew Walker and Odette Annable. The collection offers a behind-the-scenes look at how Louisville’s most famous traditions inspired the film’s visual storytelling—making it a must-see stop for Hallmark fans, Derby enthusiasts, and visitors planning their own Louisville getaway.

Now available on the Hallmark Channel and streaming on Hallmark+, “Kentucky Roses” is a sweeping, multi-generational love story set against the backdrop of the Kentucky Derby. Told across two timelines—present day and 1932—the film follows a young woman drawn to the legacy of the iconic garland of roses, and the romance that connects past and present at Churchill Downs.

“Kentucky Roses beautifully captures what makes Louisville so special—the history, the emotion, and the traditions that come alive during Derby season and beyond,” said Patrick Armstrong, President and CEO of the Kentucky Derby Museum. “This partnership allows guests to experience that magic up close, where film meets the real stories that inspire it.”

Visitors can view the Hallmark fashion display with general admission to the museum. Located next to Churchill Downs, the Kentucky Derby Museum offers an immersive way to celebrate Derby year-round—making it the perfect addition to any Louisville itinerary.

For travelers inspired by the film, the city invites fans to plan a trip using Louisville Tourism’s annual Visitor Guide to see the city's top attractions and bourbon distilleries. Visitors also can get additional city attraction, lodging and dining assistance at gotolouisville.com.