Louisville Appoints New Vice President of Convention Development

LOUISVILLE, Ky. (October 24, 2024) – Louisville Tourism has appointed Jason Sojka as Vice President of Convention Development. He will be filling this leadership role starting on October 28.

Sojka’s responsibilities include managing the convention sales team to achieve annual room night goals, developing and implementing the convention sales and marketing plan, outlining specific sales objectives and priorities for the convention sales staff and establishing sales policies and procedures to maximize Louisville as a convention destination.

He has over two decades of experience within various segments of the hospitality industry. Prior to joining Louisville Tourism, he was Director of Sales for the Ritz-Carlton Dallas as part of the opening team throughout a massive renovation and re-branding while the hotel was still operating. Sojka also worked for Marriott International for several years in various Texas, Nebraska and Iowa markets - driving successful sales strategies and leading sales teams. His tenured background offers a myriad of hotel and hospitality industry experience including catering and event management positions held at various Marriott hotel properties.

“We are thrilled to announce the addition of Jason to Louisville Tourism and are excited about the outstanding industry experience he will bring to our sales force. He has a strong reputation as a proven sales leader, along with an extensive background in the hotel industry,” said Doug Bennett, Executive Vice President of Louisville Tourism. “We are fortunate to be welcoming such a sharp sales professional to engage our clients throughout the next phase of growth for Louisville.”

Sojka added, “I am honored and excited to join this team of bright industry leaders. Louisville Tourism is recognized as one of the top destination marketing organizations in the country, and I look forward to contributing to the continued success of the agency by further developing its talented and passionate sales team. I am eager to explore my new home in Bourbon City, where I will have the opportunity to showcase the city’s culture, iconic attractions, and Bourbon heritage experiences to Louisville’s clients and partners.”

Sojka received his Bachelor of Science in Business Management from William Penn University.

NOTE: If you require a headshot of Jason Sojka for editorial purposes please contact Jordan Skora at jskora@gotolouisville.com or 502.379.6050