Kentucky Sports-Focused Consortium Rebrands
New name better reflects organizational mission
Louisville, Ky. – Sept. 24, 2024 – Kentucky Sports Alliance (KSA), a consortium of 15 Kentucky tourism-based organizations, announced today that it has completed a major rebranding.
Founded in 2003 as TEAM Kentucky with a mission of cities working together to bring sporting events to Kentucky, the KSA rebrand eliminates confusion with the state’s economic development efforts. Additionally, the KSA rebrand reflects the partner organizations’ commitment to promote Kentucky as a destination for regional, national and international sporting events.
Organizations currently participating in the KSA are:
Bowling Green Area Convention & Visitors Bureau
Corbin Tourism and Convention Commission
Elizabethtown Tourism & Convention Bureau
Visit Hopkinsville
Kentucky Department of Tourism
Kentucky Lake Convention & Visitors Bureau – Marshall County
Kentucky Venues
Visit LEX
London/Laurel County Tourism Commission
Louisville Sports Commission
Louisville Tourism
City of Madisonville
McCracken County Sports Tourism Commission
Visit Murray
Paducah Convention & Visitors Bureau
For more information, visit www.kentuckysportsalliance.com and www.facebook.com/KentuckySportsAlliance.