Downtown Louisville Celebrates Basketball Season : Official Travel Source

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Downtown Louisville Celebrates Basketball Season

Downtown Louisville Celebrates Basketball Season

Special promotions offered at Main Street businesses

LOUISVILLE, Ky. (March 9, 2021) – Businesses along Main Street in downtown Louisville will be offering special promotions during the month of March as the college basketball season comes to a spirited conclusion. Part of an effort to bring customer traffic back to the vibrant entertainment corridor along the city’s Whiskey Row, several businesses have collaborated on Main Street Madness programming that tips off on March 18th at noon.

The month-long campaign will include food and drink specials, museum and hotel discounts and free parking along Main Street. Several participating restaurants will offer an official drink, the Old Fashioned Slam Dunk for $5.

Said a promotion organizer Robbie Valentine with the KFC Yum Center, “Covid has impacted nearly every aspect of daily life, and many of our downtown businesses have faced challenges and uncertainties. Downtown Louisville is the heartbeat of the city, and if we work together to support our local businesses, we can bring back the vibrant downtown that we all know and love”.

Participating businesses:

Omni Hotel 

Mulloy Commercial Real Estate 

Renaissance Creative

Hotel Distil 

Merle’s Whiskey Kitchen 

Bearnos by the Bridge

Doc Crows 

MPI Printing 

Riverside Parking


KFC Yum! Center 

Duluth Trading Company

Weyland Ventures 

Gant Hill & Associates 

Main Street Association

Moxy Hotel 

Aloft Hotel 

Patrick O’Shea’s

Brown Forman 

Craft Culture Concepts 

Galt House

Jeff Ruby’s Steakhouse 

Louisville Xtreme Football