Downtown Hometown Tourist Celebration Returns Offering Discounted Admissions

LOUISVILLE, Ky. (January 6, 2026) – Louisville Downtown Partnership (LDP) announces the return of Downtown Hometown Tourist Celebration in partnership with Louisville Tourism. The ten-day celebration invites residents of the Greater Louisville area to rediscover Downtown Louisville by providing discounted admission for well-loved or new-to-them attractions.

Taking place from January 23 – February 1, the Downtown Hometown Tourist Celebration offers half-off admission at participating Downtown attractions to individuals with a valid Kentucky or Indiana ID, local college ID, or military ID. Other venues are offering other discounts during this promotional period.

“The Hometown Tourist Celebration is a great opportunity for residents throughout Kentucky and southern Indiana to take advantage of the special discounts and enjoy the many cultural and entertainment assets of Downtown Louisville,” said Rebecca Fleischaker, executive director of LDP. “Whether you're revisiting a favorite spot or discovering something for the first time, this celebration is all about getting people Downtown and exploring all it has to offer.”

Participating attractions and venues include:
• Actors Theatre of Louisville
• Angel's Envy Distillery
• Bardstown Bourbon Company
• The Belle of Louisville and Mary M. Miller
• Buzzard’s Roost
• Copper & Kings
• Evan Williams Bourbon Experience
• Frazier History Museum
• Green River Distilling Co.
• The Kentucky Opera
• Kentucky Peerless Distilling Co.
• The Kentucky Performing Arts
• KMAC Contemporary Art Museum
• LouCity FC & Racing Louisville FC
• The Louisville Ballet
• Louisville Bats Baseball
• Louisville Slugger Museum & Factory
• The Muhammad Ali Center
• Pursuit Spirits on Whiskey Row
• Roots 101 Museum
• SAR Genealogical Research Library
• Waterfront Botanical Gardens
• Whiskey Thief Distilling Co.

Multiple Downtown hotels and retailers also are participating with special rates and promotional packages throughout the celebration, including the Brown Hotel, Cambria Hotel Louisville Downtown, Louisville Marriott Downtown, Omni Louisville Hotel, Tempo by Hilton, and The Seelbach Hilton Hotel. Additional Downtown retailers offering varying discounts during the celebration include Derby City Gaming, Proof on Main, and Wild Swann. Visit LDP’s website for reservations.

“This celebration highlights the important role our local attractions, hotels and cultural partners play in driving downtown vitality,” said Cleo Battle, president and CEO of Louisville Tourism. “By encouraging residents to explore and support these experiences, we’re strengthening our tourism economy while reminding people just how much there is to see and do in the heart of Louisville.”

Tickets for admission can be purchased online by individual location or multiple days and locations together. Walk-ins are welcome, but purchasing tickets in advance is recommended.

Tickets and hotel nights can be pre-purchased on LDP’s website.

Additional media assets to promote the event can be found here.