210,000 Music Fans Come Together For Bourbon & Beyond

LOUISVILLE, Ky. (September 24, 2024) —The sixth Bourbon & Beyond made history last week with a record-setting attendance of 210,000 over the 4-day event, and a single-day attendance of 60,000 on Saturday, marking the highest single day attendance and the largest music festival in Kentucky history.

The World’s Largest Bourbon, Food & Music Festival was held from September 19-22 at the Highland Festival Grounds at Kentucky Exposition Center in Louisville, Kentucky and featured an incredible music lineup of music legends and rising stars with headliners Sting, Beck, Dave Matthews Band, Tedeschi Trucks Band, Zach Bryan, Cody Jinks, closing out with Kentucky artists Tyler Childers and My Morning Jacket on Sunday evening. The lineup of over 100 artists performed on five music stages.

In addition to surpassing attendance records, Bourbon & Beyond and Louder Than Life (held September 26-29 at the same site) continue to generate a massive economic impact for the region. This year, a combined 400,000 fans are expected between the two events. For 2023, Louisville Tourism reported that both festivals generated $33.5 million economic impact and over 60,000 room nights in hotels throughout the area.

The festival’s Workshop Stage showcased culinary programming from some of the nation’s top chefs and a wide array of bourbon tastings and workshops. The Workshop Stage celebrates Louisville’s rich bourbon and culinary culture and also featured special guest music artists.

New this year, Bourbon & Beyond attendees kept the entertainment going during the Bourbon & Beyond weekend with a special series of local events presented by Danny Wimmer Presents, including the sold-out Bourbon & Beyond 5k Mayorthon held just outside the festival grounds, as well as the Bourbon, Brunch & Bluegrass event in NuLu.

Here’s a taste of what media had to say about Bourbon & Beyond 2024:

“With over 100 acts spread across five stages plus culinary and spirits demonstrations and celebrity appearances, the real magic of Bourbon & Beyond lies in dipping a toe into multiple offerings throughout each festival day.” -The Courier Journal

"Should you need any more proof that master distillers and chefs have achieved rock-star status, look no further than Bourbon & Beyond. At this year’s event, bourbon and culinary luminaries including chefs Edward Lee, Amanda Freitag, Chris Santos, and bourbon expert Chris Blandford share the spotlight with such big-name musical acts as Zach Bryan, Tyler Childers, Neil Young, Dave Matthews Band, and dozens more. Panel discussions and demos keep the mix going, pairing brands like Pappy Van Winkle and Uncle Nearest with artists, including My Morning Jacket, Melissa Etheridge, and Kevin Bacon. Rare and vintage pours are on offer, and taste bourbon’s tropical side at the Tiki Barrel Bar.” -Garden & Gun

Bourbon & Beyond is produced by Los Angeles-based Danny Wimmer Presents, one of the largest independent producers of destination music festivals in America.
For more information on Bourbon & Beyond please visit: BourbonAndBeyond.com