Saundra Robertson
Senior Tourism Sales Manager
CTIS
(502) 560-1496
Group Travel Incentives
Book Louisville and you'll be rewarded.
Bring your group to Louisville and unlock exclusive rewards. Explore our special incentives below—find the perfect fit for your travelers and make your next booking even more memorable!
NEW!!! Limited-Time Group Travel Perks
| Incentive Offer | Description | Timeframe |
| Louisville Unlocked: Your Complimentary Step-On Guide | Book at least one overnight stay in Louisville and enjoy a free Gatsby-themed step-on guided tour of Bourbon City. | Nov/Dec/Jan/Feb |
| A Gilded Gift: Your Bourbon City Mystery | Step into the Gatsby era in Louisville! Each guest in the group will receive a Bourbon City Mystery Gift Bag, including a special keepsake from Bourbon City’s golden age. Let the surprise add sparkle to your adventure every time you book. | Nov/Dec/Jan/Feb |
| A Taste of the Roaring Twenties: A Limited-Time VIP Welcome Reception | Give your group the Gatsby treatment! Enjoy a one-hour welcome reception at the Louisville Visitor Center with jazz music, wine and cheese, champagne, and a taste of bourbon. This exclusive experience blends Roaring Twenties glamour with Louisville vibes—book your overnight stay soon to unlock this unforgettable offer! | Nov/Dec/Jan/Feb |
Year Round Perks
| Incentive Offer | Description | Timeframe |
| Special Perks for Tour Directors & Drivers | For every group that stays overnight in Louisville, both the tour director and driver will receive a $150 gift card. Book your group stay and let us reward your hard work with this exclusive offer! | All Year |
| Louisville Loyalty Bonus | Keep the adventure going! When your group returns to Louisville within 6-12 months, you’ll earn a $300 cash-back reward or travel credit toward your next booking. | All Year |
| Free Student T-Shirts (Book 1+ Nights) | Identify and unify your student group with a free shirt for your students. Available to student groups who book at least one night in a Louisville accommodation. | All Year |
Eligible tour operators and group leaders who book overnight packages in Louisville, securing a minimum of 10 rooms for one or more nights, may qualify for incentive payouts. Each qualifying customer is eligible to receive up to two incentive payouts per calendar year.
Louisville Tourism reserves the right to determine eligibility at its sole discretion at any time.