CINCH World's Toughest Rodeo

Join Cinch World's Toughest Rodeo at KFC Yum Center for 2 nights of rodeo action March 13th and 14th, 2026. Rodeo fans can expect a trifecta of fun with action, entertainment and intense competition on the menu.

Plan to witness a BATTLE TO THE FINISH as the world's toughest cowboys are "in it to win it" in their mission to be crowned Pro Rodeo's World Champion. Fans will experience the absolute best of the best in cowboy athletes in Louisville, KY as competition heats up to qualify for the richest rodeo in the world, the National Finals Rodeo in Las Vegas. Every dollar the cowboys win will put them one step closer to the crown, and top contenders from across the U.S. will be lining up to compete in Louisville, KY.

Expect edge of your seat action, eight seconds at a time. Cinch World's Toughest Rodeo will spotlight fan favorite events: Bull Riding, Saddle Bronc Riding and Bareback Riding including the thrilling winner-takes-all Showdown Round and Women's Barrel Racing.

Pro Rodeo's best in entertainment will also be featured in the 2026 edition of Cinch World's Toughest Rodeo. From fireworks to our fan favorite opening ceremonies you won't want to miss this year's excitement.

Cinch World's Toughest Rodeo has doubled up on pre-show fan fun as the rodeo opens at 6 p.m. each night for a free (with ticket) pre-show event "down on the dirt." Come early for pony rides, meet the cowboys, hop in the clown's barrel, take a seat in the bucking chutes on our live photo bull or get up close and personal behind the chutes.Load up your family and friends and make memories to last a lifetime.