Louisville Visitor Center
Located downtown at 4th and Jefferson streets, the Louisville Visitor Center sees 45,000 annual visitors from around the world and business travelers from KICC.
Workshops | Complimentary Space | Activate the Bourbon City Bar to host interactive, public-facing immersive workshops or public art displays. Participating business covers the cost of activation. Participating business covers cost of activation and provides signage, décor, and collateral. Workshops can be a 1/2 or full business day. |
Culinary & Spirits Tastings | Complimentary Space | Activate the Bourbon City Bar to offer public demonstrations, samples, and tastings. Participating business covers cost of activation and provides signage, décor, and collateral. Tastings can be a 1/2 or full business day. |
Featured Retail/New Product Spotlight | $300 December - February $500 March - November | Offer bourbon bottle sales, promotional merchandise, or ticket sales. Participating business covers the cost of activation and provide a staff person with their point of purchase (1 business day). |
Business Spotlight | $600 December - February $1,000 March - November | Highlight your art, event, or program on our shelves or promote your business/event through a framed poster displayed in high-traffic areas at the cash wrap. Participating businesses cover the activation cost and provide a staff person with their own point of purchase. Limited time frame: 30 business days/one month. Limit 1-3 opportunities available at one time. Prices vary throughout the year. |
Merchandise Bag Info Drop | $600 December - February $1,000 March - November | Get your collateral directly in the hands of visitors. Distribute collateral in all merchandise bags at the Visitor Center to promote your event experience. Limited time frame: 30 business days/one month. Limit 3 opportunities available at one time. Prices vary throughout the year. |
Industry/Business Event Space | $750 December - February $2,500 March - November | Host industry-focused events, meetings, and mixers to network and share insights. After 5:00 pm, exclusive use. There is a 3 hour max event time, Limit 1 opportunity available at one time. Prices vary throughout the year. |
Bourbon City Bar Takeover | $3,000 December - February $5,000 March - November | Partner with us for exclusive bar takeovers to showcase your product and brand. Exclusive brand use, bottle display, signage, décor, collateral. Limited time frames, prices vary throughout the year. Limited time frame: 30 business days/one month. Limit 1 opportunity available at one time. Prices vary throughout the year. |
Bourbon City Tour Departure | $30,000 Exclusive Opportunity
One Tour Company $3,000 - $5,000 Multiple Tour Companies | Start your tours from our downtown Visitor Center. Onsite collateral & signage display, designated departure location, booking capability & opportunity. Limited time frame: 1 calendar year. Exclusive or multiple opportunities available at one time. |