Immerse Yourself in Louisville's Bourbon Lifestyle
Louisville is home to the world’s only Urban Bourbon Experience – a myriad of distilleries, bourbon-themed festivals and events and the Urban Bourbon Trail®. A great place to kick off your Bourbon adventure is at the Frazier History Museum. There you’ll find the Welcome Center and Official Starting Point of the Kentucky Bourbon Trail®.
More than ten distilleries are right here in Louisville with many located downtown and within walking distance of one another. Louisville is also home to the Urban Bourbon Trail – a cocktail and culinary experience highlighting the city’s best Bourbon bars and restaurants. Be sure to try Louisville’s Official Cocktail, the Old Fashioned, and keep an eye out for Bourbon-inspired food from local chefs.
Bourbon also receives prime billing at many of our festivals and events, like Bourbon & Beyond, the Bourbon Classic, Mint Julep Month and Old Fashioned Fortnight, to name a few. Other ways to experience Bourbon in Louisville include checking out one of Louisville’s speakeasies, shopping for rare and hard-to-find bottles, crafting your own blended Bourbon and more.
Once considered the “Wall Street of Whiskey” Louisville has been a spirits-soaked city ever since Evan Williams first marketed his whiskey in 1783 and it's once again brimming with Bourbon experiences like mixology classes, blend-your-own whiskey, distillery tours and much more.
Things To Do
Experience Louisville's events, arts & culture, shopping, sports & outdoor activities, tours and more. With 120+ attractions Louisville has something for everyone to see and do - from Churchill Downs to the Muhammad Ali Center and of course Bourbon. Plan your sip here.
Direct Flights to Bourbon Flights
Louisville is a straight shot from more cities than ever before. Now fly direct from Austin, Boston, New Orleans, and more. You'll be going from boarding your flight, to sipping a flight before you know it. Book your non-stop flights to the Muhammad Ali International Airport in Bourbon City.
Urban Bourbon Trail®
If you're more into the eating and drinking portions of your Bourbon discovery, the Urban Bourbon Trail is an ideal complement to your distillery tour lineup.
Each of the stops along the trail has at least 60 Bourbons on its menu and several have more than 100. (And if the establishment serves food, you’ll also find Bourbon-inspired dishes, too).
The UBT Passport is your guide to these spirited bars and restaurants.