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Become a 78 Social Member

Become a 78 Social Diplomat

78 Social is Louisville's premiere, members-only diplomat society - where our city's most essential advocates gather, grow, engage, and build energy behind Louisville. As a 78 Social diplomat, you can access industry peer networking through the LinkedIn closed group, invitations to exclusive events, and educational training opportunities.

Who can join 78 Social?

Community members who want to be an ambassadors for the city and learn more about Louisville’s vibrant tourism scene.

Benefits include:

  • Exclusive access to new attractions, exhibits, bourbon tastings
  • Networking with other 78 Social Diplomats
  • Exclusive Louisville Visitor Center Programs
  • Hospitality professional development workshops
  • Roundtable discussions with Louisville Tourism's executive team
  • Participate in the LinkedIn closed group, find resources, and research
  • Organization level members can promote & host events on our site exclusively for 78 Social Diplomats
  • Commemorative gift upon joining and 78 Social lapel pin

What does it cost?

Individual Levels:

  • Young Professional: (age 21-29): $30.00
  • Professional: $50.00

Organization Levels:

Signing up as an organization is a fantastic way to show support to your employees for education and networking opportunities. Each employee designated by you will receive a 78 Social commemorative gift and 78 Social lapel pin and access to attend all events, exclusive access to the latest developments and education opportunities, and access to the 78 Social closed Linked In page for group discussions and resources.

In addition to the basic 78 Social benefits, organization-level benefits can also:

  • Add events to the 78 Social event calendar to entice diplomats to go to your venue, grand opening, or sneak peek experience
  • Have an opportunity for select complimentary tickets available for 78 Social exclusive networking events (based on the size) for employees.
  • Get complimentary educational opportunities for employees to engage in regularly.


  • 1-5 employees: $250
  • 6-12 employees: $400
  • 13-25 employees: $600
  • 26-50+ employees: $800
  • 51+: $1,000

Are there free gifts?

Yes, each person who joins 78 Social at the professional and corporate levels will receive a commemorative gift and a different complimentary gift each year when they renew annually.

When does my membership expire?

Your membership must be renewed on the month of your anniversary membership to 78 Social. Your membership is valid from the moment of successful selection of the membership level and payment.

Contact Melissa Sparks at 502-560-0015 or for questions about the program or events.