Style Guide : GoToLouisville.com Official Travel Source





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Style Guide

This style guide provides a reference for available visual elements and widgets that can be used when creating pages on the Louisville Tourism website.

The Title & Introduction widget is a critical page component. Introductory copy is recommended on all pages, as this content will be displayed when pages are cross-promoted throughout the website using related content widgets. The Title & Introduction widget also allows you to control social sharing on a page, which is displayed to the left of the page title. If desired, social sharing can be hidden by clicking the radial button in the widget.

If desired, a hero image can be added above the Title & Introduction widget (please scroll down for details on hero image usage).

The Text Editor widget allows for long-form content to be included on the page. Use heading formatting to include stylized headings that separate content:

H2 Heading

H3 Heading

H4 Heading

H5 Heading

Normal readable text

Blockquotes can be used to feature direct quotes from individuals, or to offset content snippets in a visual way. Citation Optional
Image (Asset): Full Layout. Caption and link are optional.
Image (Asset): Center Layout. Caption and link are optional.

Media Widgets

Use widgets in the Media tab to feature content from third-party image and video providers.

Embed Code: Use the Embed Code widget to easily include third-party code.
Crowdriff Gallery: Use to include related Crowdriff content on the page.

Page Widgets

Use tools in the Widgets tab to format content and feature related content from other areas of the website.

Accordion Widget: When to Use It

The accordion widget should be used when pages feature extremely long content that needs to be condensed.

Accordion Widget: Why Use It?

Accordions are a helpful way to improve usability on a very long, text-heavy page. FAQ pages are a good example of when the accordion widget is particularly helpful.

Accordion Widget: How to Use It

Create a new "Content Section" for each topic in the accordion. The "Title" introduces the visitor to the information included in the section, while "Content" includes the long-form copy that relates to the individual section topic.

Card: 2 Column Layout

Use the Card widget to feature content alongside an image.

Link Optional

Card: 2 Column Layout

Use the Card widget to feature content alongside an image.

Link Optional

Card: 3 Column Layout

Use the Card widget to feature content alongside an image.

Link Optional

Card: 3 Column Layout

Use the Card widget to feature content alongside an image.

Link Optional

Card: 3 Column Layout

Use the Card widget to feature content alongside an image.

Link Optional

Countdown Widget

Use to feature a countdown to the Kentucky Derby.

Kentucky Derby 148

May 7, 2022
  • DAYS
    394
  • HRS
    01
  • MIN
    16
  • SEC
    34
Featured Entries (Card Layout): Use to cross-promote other website pages.

Things to Do in Louisville, KY

Experience Louisville by taking part in events, arts & culture, shopping, sports & outdoor...

Attractions

History, Art, Baseball Bats, and more

Featured Entries (Image Layout): Use to cross-promote other website pages.
Featured Entries (Split Layout): Use to cross-promote other website pages.
Est. 1778

Things to Do

Experience Louisville by taking part in events, arts & culture, shopping, sports & outdoor activities, tours and much more.

Learn More
Est. 1778

Attractions

History, Art, Baseball Bats, and more

Learn More
Featured Entries (Mashup Layout): Use to cross-promote other website pages.
Featured Entries (Scroller Layout): Use to cross-promote other website pages.
Featured Events (Card Layout): Use to feature specific or upcoming events.

igLOU Experience - Rooftop dining

The original igLOU experience is now available to book! Reservations begin on Friday, October 15th,...

Stevie Ray's World Famous Tuesday Night Blues Jam

Stevie Ray's World Famous Tuesday Night Blues Jam! -  Jam is hosted by: Mike Lynch -  Bring your...

Ralph Eugene Meatyard's The Unforeseen Wilderness

The upcoming exhibition of Ralph Eugene Meatyard’s The Unforeseen Wilderness celebrates the recent...

Art Walk

Walk through the most beautiful and immersive art installation Kentucky has to offer. Each night,...

Second Annual Lights on Main

Lights on Main is a display of live Christmas trees in Downtown Louisville located in the...

Mint Julep Mixology Experience

Learn to craft your own Kentucky Mint Julep as our instructors unfold the tasty tale of the drink’s...

Fete De Noel at Paristown

LOUISVILLE’S SHARPEST HOLIDAY ATTRACTION RETURNS NOVEMBER 26, 2021 Start a new tradition this...

Mix & Muddled: Cocktail Cruise

Hit the Urban Bourbon Trail® to find the Bourbon City’s best bourbon and cocktail bars! This...

Triumph & Tragedy: The Greatness of Jim Thorpe

Baseball collided with Jim Thorpe’s Olympic achievements and the result was heartbreakingly unjust....

West of Ninth

“West of Ninth” is a photography and personal narrative blog that features residents from within...

Truth Be Told: The Policies that Impacted Black People

As the call for racial justice and equality in America is louder now than ever before, the Muhammad...

Cool Kentucky

Kentucky is home to some of America’s most talented people and the source of some of its greatest...

Supernatural America: The Paranormal in American Art

Supernatural America examines the artwork that has shaped our collective imagination of the...

Christmas Vacation Bar

Get ready for the most amazing cocktails this side of the North Pole! December 1 is the kick-off...

Santa’s Wonderland at Cabela’s featuring FREE photos with Santa

Santa will be cruising into Louisville this Saturday, November 6 to officially kick off Santa’s...

What Lies Beneath

Manipulating the material surfaces and sources of their imagery, the artists featured in this...

Black Heritage in Racing Exhibit

Explore Kentucky Derby Museum's newly expanded exhibit honoring the stories of Black horsemen and...

Behind the Scenes Tour of Churchill Downs

Behind the Scenes Walking Tour Daily, on non-racing days This tour gives special access to ritzy...

Lights Under Louisville

Lights Under Louisville is truly a holiday wonderland! Drive your own vehicle through the Mega...

Who Forted? exhibition

Who Forted? is our fan-favorite building experience that encourages guests to use ordinary items in...

Winter in Kentucky

The Annual Winter in Kentucky event at Gallery 104 in downtown La Grange runs from Nov. 16 - Jan....

Holiday Open House & Local Vendor Market

The Louisville Visitor Center is keeping the holiday spirit going all through the first few days of...

Miracle on Market Pop-Up Bar

Miracle is a Christmas-themed pop-up cocktail bar that serves holiday cocktails in a festive...

Crafting the Vernacular

Join KMAC Museum for its newest show "Crafting the Vernacular," a group show comprised of work from...

Wednesday's with Robbie Bartlett

CC's Low Carb Kitchen is the only restaurant committed to creating elevated comfort foods with low...

igLOU Experience - Rooftop dining

The original igLOU experience is now available to book! Reservations begin on Friday, October 15th,...

Winter Woods Spectacular

Experience the twinkling of millions of lights along a winding road, nestled in the majestic woods...

Rudolph's Run

Finding Christmas Lights Has Never Been This Much Fun! Rudolph's Run presented by Danger Run. It's...

Stevie Ray's Wednesday Night Open Jam

Stevie Ray's Wednesday Night Open Jam with the John Burgard Band! LIVE MUSIC 8:00PM - 12:00 AM

Ralph Eugene Meatyard's The Unforeseen Wilderness

The upcoming exhibition of Ralph Eugene Meatyard’s The Unforeseen Wilderness celebrates the recent...

The Ideal Bartender Experience

Step back in time to the final days of Prohibition and into the secret Speakeasy at the Evan...

Christmas Vacation Bar

Get ready for the most amazing cocktails this side of the North Pole! December 1 is the kick-off...

Triumph & Tragedy: The Greatness of Jim Thorpe

Baseball collided with Jim Thorpe’s Olympic achievements and the result was heartbreakingly unjust....

Art Walk

Walk through the most beautiful and immersive art installation Kentucky has to offer. Each night,...

Second Annual Lights on Main

Lights on Main is a display of live Christmas trees in Downtown Louisville located in the...

Truth Be Told: The Policies that Impacted Black People

As the call for racial justice and equality in America is louder now than ever before, the Muhammad...

Mint Julep Mixology Experience

Learn to craft your own Kentucky Mint Julep as our instructors unfold the tasty tale of the drink’s...

The Venardos Circus

The Venardos Circus is returning to Louisville Kentucky! Opening on Dec2nd at Big Four Lawn at...

West of Ninth

“West of Ninth” is a photography and personal narrative blog that features residents from within...

Cool Kentucky

Kentucky is home to some of America’s most talented people and the source of some of its greatest...

Fete De Noel at Paristown

LOUISVILLE’S SHARPEST HOLIDAY ATTRACTION RETURNS NOVEMBER 26, 2021 Start a new tradition this...

Mix & Muddled: Cocktail Cruise

Hit the Urban Bourbon Trail® to find the Bourbon City’s best bourbon and cocktail bars! This...

Supernatural America: The Paranormal in American Art

Supernatural America examines the artwork that has shaped our collective imagination of the...

Ready, Set, Go! Bourbon Experiences

Intended for Kentucky Bourbon Trail® visitors and Bourbon buffs alike, the Ready, Set, Go! Bourbon...

What Lies Beneath

Manipulating the material surfaces and sources of their imagery, the artists featured in this...

Santa’s Wonderland at Cabela’s featuring FREE photos with Santa

Santa will be cruising into Louisville this Saturday, November 6 to officially kick off Santa’s...

Dining Out for Life

Join us for Dining Out For Life at The Café: On Thursday December 2nd, from 8am to 9pm, The Café...

Behind the Scenes Tour of Churchill Downs

Behind the Scenes Walking Tour Daily, on non-racing days This tour gives special access to ritzy...

Featured Events (Scroller Layout): Use to feature specific or upcoming events.
Featured Highlights (Card Layout): Use to include Content Highlights.
Louisville

Style Guide Highlight

Use the Short Summary Text field to include information about the topic and entice visitors to...

Featured Highlights (Split Layout): Use to include Content Highlights.
Est. 1778

Style Guide Highlight

This is the Subheading.

Use the Short Summary Text field to include information about the topic and entice visitors to click.

Link Optional
Featured Sections: Use to feature people, photo galleries, or videos.

Stacey Yates

CTA

Vice President Marketing Communications

Send An Email
(502) 560-1462

Mark Perry

CTA

Director of Technology

Send An Email
(502) 379-6107

Hero Images

Hero images can be used at any point on the page to immerse visitors in content.

When creating a hero entry, set the Caption Layout to control where the caption displays based on the unique image.

You can pick from Tall or Short hero images, show or hide captions, choose to display the fleur detail, and also choose whether to include a subtle mask on the image.

Hero Video

The Hero Video widget allows you to feature a large-format HTML5 video on the page.

NeighborhoodMap
Social Lounge: Use to feature links to specific social media profiles.
Wednesday, Dec 01
H: 59°   L: 34°
Weather icon Overcast throughout the day.
Overcast throughout the day.
Thursday, Dec 02
H: 65°   L: 49°
Weather icon Partly cloudy throughout the day.
Partly cloudy throughout the day.
Friday, Dec 03
H: 62°   L: 39°
Weather icon Clear throughout the day.
Clear throughout the day.
Saturday, Dec 04
H: 53°   L: 42°
Weather icon Mostly cloudy throughout the day.
Mostly cloudy throughout the day.
Sunday, Dec 05
H: 62°   L: 44°
Weather icon Rain throughout the day.
Rain throughout the day.
Monday, Dec 06
H: 62°   L: 32°
Weather icon Rain in the morning.
Rain in the morning.
Tuesday, Dec 07
H: 44°   L: 24°
Weather icon Light rain overnight.
Light rain overnight.
Wednesday, Dec 08
H: 49°   L: 39°
Weather icon Light rain and windy in the morning.
Light rain and windy in the morning.

Listings

Listings can be used to display groups of content along with sort and filtering features. Pick from the following content types:

  • Partners
  • Events
  • Blogs
  • Press Releases

You can also choose to display images for entries, include a map, and turn off filtering if desired.

Search:

Two Column Layout

The two-column layout is used when including partner Peak Ad or Mini Ad on a page. It is not recommended to use the two-column feature unless it is paired with an advertisement.