Style Guide : GoToLouisville.com Official Travel Source





Loading your recommendations…

Style Guide

This style guide provides a reference for available visual elements and widgets that can be used when creating pages on the Louisville Tourism website.

The Title & Introduction widget is a critical page component. Introductory copy is recommended on all pages, as this content will be displayed when pages are cross-promoted throughout the website using related content widgets. The Title & Introduction widget also allows you to control social sharing on a page, which is displayed to the left of the page title. If desired, social sharing can be hidden by clicking the radial button in the widget.

If desired, a hero image can be added above the Title & Introduction widget (please scroll down for details on hero image usage).

The Text Editor widget allows for long-form content to be included on the page. Use heading formatting to include stylized headings that separate content:

H2 Heading

H3 Heading

H4 Heading

H5 Heading

Normal readable text

Blockquotes can be used to feature direct quotes from individuals, or to offset content snippets in a visual way. Citation Optional
Image (Asset): Full Layout. Caption and link are optional.
Image (Asset): Center Layout. Caption and link are optional.

Media Widgets

Use widgets in the Media tab to feature content from third-party image and video providers.

Embed Code: Use the Embed Code widget to easily include third-party code.
Crowdriff Gallery: Use to include related Crowdriff content on the page.

Page Widgets

Use tools in the Widgets tab to format content and feature related content from other areas of the website.

Accordion Widget: When to Use It

The accordion widget should be used when pages feature extremely long content that needs to be condensed.

Accordion Widget: Why Use It?

Accordions are a helpful way to improve usability on a very long, text-heavy page. FAQ pages are a good example of when the accordion widget is particularly helpful.

Accordion Widget: How to Use It

Create a new "Content Section" for each topic in the accordion. The "Title" introduces the visitor to the information included in the section, while "Content" includes the long-form copy that relates to the individual section topic.

Card: 2 Column Layout

Use the Card widget to feature content alongside an image.

Link Optional

Card: 2 Column Layout

Use the Card widget to feature content alongside an image.

Link Optional

Card: 3 Column Layout

Use the Card widget to feature content alongside an image.

Link Optional

Card: 3 Column Layout

Use the Card widget to feature content alongside an image.

Link Optional

Card: 3 Column Layout

Use the Card widget to feature content alongside an image.

Link Optional

Countdown Widget

Use to feature a countdown to the Kentucky Derby.

Kentucky Derby

May 1, 2021
  • DAYS
    394
  • HRS
    01
  • MIN
    16
  • SEC
    34
Featured Entries (Card Layout): Use to cross-promote other website pages.

Attractions & Things to Do in Louisville, Kentucky

Experience Louisville by taking part in events, arts & culture, shopping, sports & outdoor...

Top Attractions

Beyond bourbon, bats, bluegrass and horse-racing, Louisville is an action-packed destination.

Family Fun Attractions

History, Art, Baseball Bats, and more

Featured Entries (Image Layout): Use to cross-promote other website pages.
Featured Entries (Split Layout): Use to cross-promote other website pages.
Est. 1778

Things to Do

Experience Louisville by taking part in events, arts & culture, shopping, sports & outdoor activities, tours and much more.

Learn More
Est. 1778

Top Attractions

Beyond bourbon, bats, bluegrass and horse-racing, Louisville is an action-packed destination.

Learn More
Est. 1778

Family Fun Attractions

History, Art, Baseball Bats, and more

Learn More
Featured Entries (Mashup Layout): Use to cross-promote other website pages.
Featured Entries (Scroller Layout): Use to cross-promote other website pages.
Featured Events (Card Layout): Use to feature specific or upcoming events.

Jordan Nassar: The Field Is Infinite

Jordan Nassar’s artistic practice involves an ongoing engagement with the foundations of...

Bloomer Girls: Baseball, Bikes and the Battle for the Ballots

In 1851, fashion met activism when suffragist Amelia Jenks Bloomer rocked the world with a new look...

Cool Kentucky

Kentucky is home to some of America’s most talented people and the source of some of its greatest...

Isabelle de Borchgrave: Fashioning Art from Paper

Isabelle de Borchgrave: Fashioning Art from Paper features the life-size, trompe l’œil paper...

Rooftop Igloo Dining

Welcome to the village of igLouisville, the most magical place in Louisville! Igloo Dining is now...

Railbird Runway

Whether at lavish Derby parties, casual infield get-togethers, or on elegant clubhouse promenades,...

Ali Summit

In 1967, world heavyweight boxing champion Muhammad Ali met with a group of the top black athletes...

Collecting – A Love Story: Glass from the Adele and Leonard Leight Collection

Engaged after a three-week courtship and married for 69 years, Leonard and the late Adele Leight...

The Louisville Unions Rediscovered

In a true Louisville, Kentucky mash-up - bourbon and baseball came together as Louisville Slugger...

Land Is: Parks, Cultures, Stories

Ramona Dallum Lindsey and FriendsAbdul Sharif, Jonathan P. Cherry, Joshua Jean-Marie, Nubia...

Lerner & Loewe's Camelot

A newly reimagined version of one of literature’s greatest tales!  This Lerner & Loewe classic...

What Is a Vote Worth: Suffrage Then and Now Exhibit

On August 18, 1920, Congress ratified the 19th Amendment granting women the legal right to vote....

Right to Ride Exhibit

This exhibit celebrates the brave women who wanted to ride fast horses in professional Thoroughbred...

Southern Crossings Pottery Festival

SOUTHERN CROSSINGS POTTERY FESTIVALMarch 5th –7th (closes at midnight on 3/7/21)Southern Crossings...

The Beauty of Bonsai Sequence: Introduction - Virtual Workshop

Presented by Michael Murphy, President of the Greater Louisville Bonsai Society, our bonsai...

Isabelle de Borchgrave: Fashioning Art from Paper

Isabelle de Borchgrave: Fashioning Art from Paper features the life-size, trompe l’œil paper...

Cool Kentucky

Kentucky is home to some of America’s most talented people and the source of some of its greatest...

What Is a Vote Worth: Suffrage Then and Now Exhibit

On August 18, 1920, Congress ratified the 19th Amendment granting women the legal right to vote....

Collecting – A Love Story: Glass from the Adele and Leonard Leight Collection

Engaged after a three-week courtship and married for 69 years, Leonard and the late Adele Leight...

Railbird Runway

Whether at lavish Derby parties, casual infield get-togethers, or on elegant clubhouse promenades,...

Land Is: Parks, Cultures, Stories

Ramona Dallum Lindsey and FriendsAbdul Sharif, Jonathan P. Cherry, Joshua Jean-Marie, Nubia...

Bloomer Girls: Baseball, Bikes and the Battle for the Ballots

In 1851, fashion met activism when suffragist Amelia Jenks Bloomer rocked the world with a new look...

Rooftop Igloo Dining

Welcome to the village of igLouisville, the most magical place in Louisville! Igloo Dining is now...

The Louisville Unions Rediscovered

In a true Louisville, Kentucky mash-up - bourbon and baseball came together as Louisville Slugger...

Lerner & Loewe's Camelot

A newly reimagined version of one of literature’s greatest tales!  This Lerner & Loewe classic...

Ali Summit

In 1967, world heavyweight boxing champion Muhammad Ali met with a group of the top black athletes...

Jordan Nassar: The Field Is Infinite

Jordan Nassar’s artistic practice involves an ongoing engagement with the foundations of...

Right to Ride Exhibit

This exhibit celebrates the brave women who wanted to ride fast horses in professional Thoroughbred...

VIRTUAL Bourbon Tastings

Sign up for our Private VIRTUAL Bourbon Tasting! 1. Select your desired tasting time and date. 2....

Railbird Runway

Whether at lavish Derby parties, casual infield get-togethers, or on elegant clubhouse promenades,...

Land Is: Parks, Cultures, Stories

Ramona Dallum Lindsey and FriendsAbdul Sharif, Jonathan P. Cherry, Joshua Jean-Marie, Nubia...

Lerner & Loewe's Camelot

A newly reimagined version of one of literature’s greatest tales!  This Lerner & Loewe classic...

Jordan Nassar: The Field Is Infinite

Jordan Nassar’s artistic practice involves an ongoing engagement with the foundations of...

Rooftop Igloo Dining

Welcome to the village of igLouisville, the most magical place in Louisville! Igloo Dining is now...

Isabelle de Borchgrave: Fashioning Art from Paper

Isabelle de Borchgrave: Fashioning Art from Paper features the life-size, trompe l’œil paper...

Cool Kentucky

Kentucky is home to some of America’s most talented people and the source of some of its greatest...

What Is a Vote Worth: Suffrage Then and Now Exhibit

On August 18, 1920, Congress ratified the 19th Amendment granting women the legal right to vote....

The Louisville Unions Rediscovered

In a true Louisville, Kentucky mash-up - bourbon and baseball came together as Louisville Slugger...

Ali Summit

In 1967, world heavyweight boxing champion Muhammad Ali met with a group of the top black athletes...

Collecting – A Love Story: Glass from the Adele and Leonard Leight Collection

Engaged after a three-week courtship and married for 69 years, Leonard and the late Adele Leight...

Bloomer Girls: Baseball, Bikes and the Battle for the Ballots

In 1851, fashion met activism when suffragist Amelia Jenks Bloomer rocked the world with a new look...

Right to Ride Exhibit

This exhibit celebrates the brave women who wanted to ride fast horses in professional Thoroughbred...

Women's History Exhibition -Rose Pero & The Cross Country Weavers Guild

From the collection of Rose Pero, a first public glance at some of these weaving projects dating...

VIRTUAL Bourbon Tastings

Sign up for our Private VIRTUAL Bourbon Tasting! 1. Select your desired tasting time and date. 2....

Cool Kentucky

Kentucky is home to some of America’s most talented people and the source of some of its greatest...

Jordan Nassar: The Field Is Infinite

Jordan Nassar’s artistic practice involves an ongoing engagement with the foundations of...

What Is a Vote Worth: Suffrage Then and Now Exhibit

On August 18, 1920, Congress ratified the 19th Amendment granting women the legal right to vote....

Land Is: Parks, Cultures, Stories

Ramona Dallum Lindsey and FriendsAbdul Sharif, Jonathan P. Cherry, Joshua Jean-Marie, Nubia...

Featured Events (Scroller Layout): Use to feature specific or upcoming events.
Featured Highlights (Card Layout): Use to include Content Highlights.
Louisville

Style Guide Highlight

Use the Short Summary Text field to include information about the topic and entice visitors to...

Featured Highlights (Split Layout): Use to include Content Highlights.
Est. 1778

Style Guide Highlight

This is the Subheading.

Use the Short Summary Text field to include information about the topic and entice visitors to click.

Link Optional
Featured Sections: Use to feature people, photo galleries, or videos.

Stacey Yates

CTA

Vice President Marketing Communications

Send An Email
(502) 560-1462

Mark Perry

CTA

Director of Technology

Send An Email
(502) 379-6107

Sidney Abramson

CTA

Digital Marketing Manager

Send An Email
(502) 560-0005

Hero Images

Hero images can be used at any point on the page to immerse visitors in content.

When creating a hero entry, set the Caption Layout to control where the caption displays based on the unique image.

You can pick from Tall or Short hero images, show or hide captions, choose to display the fleur detail, and also choose whether to include a subtle mask on the image.

Hero Video

The Hero Video widget allows you to feature a large-format HTML5 video on the page.

NeighborhoodMap
Social Lounge: Use to feature links to specific social media profiles.
Sunday, Mar 07
H: 54°   L: 32°
Weather icon Clear throughout the day.
Clear throughout the day.
Monday, Mar 08
H: 62°   L: 34°
Weather icon Clear throughout the day.
Clear throughout the day.
Tuesday, Mar 09
H: 65°   L: 40°
Weather icon Mostly cloudy throughout the day.
Mostly cloudy throughout the day.
Wednesday, Mar 10
H: 66°   L: 48°
Weather icon Mostly cloudy throughout the day.
Mostly cloudy throughout the day.
Thursday, Mar 11
H: 66°   L: 60°
Weather icon Possible light rain overnight.
Possible light rain overnight.
Friday, Mar 12
H: 66°   L: 54°
Weather icon Rain throughout the day.
Rain throughout the day.
Saturday, Mar 13
H: 56°   L: 43°
Weather icon Light rain in the morning.
Light rain in the morning.
Sunday, Mar 14
H: 59°   L: 44°
Weather icon Rain and windy in the afternoon.
Rain and windy in the afternoon.

Listings

Listings can be used to display groups of content along with sort and filtering features. Pick from the following content types:

  • Partners
  • Events
  • Blogs
  • Press Releases

You can also choose to display images for entries, include a map, and turn off filtering if desired.

Search:

Two Column Layout

The two-column layout is used when including partner Peak Ad or Mini Ad on a page. It is not recommended to use the two-column feature unless it is paired with an advertisement.