Style Guide : GoToLouisville.com Official Travel Source





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Style Guide

This style guide provides a reference for available visual elements and widgets that can be used when creating pages on the Louisville Tourism website.

The Title & Introduction widget is a critical page component. Introductory copy is recommended on all pages, as this content will be displayed when pages are cross-promoted throughout the website using related content widgets. The Title & Introduction widget also allows you to control social sharing on a page, which is displayed to the left of the page title. If desired, social sharing can be hidden by clicking the radial button in the widget.

If desired, a hero image can be added above the Title & Introduction widget (please scroll down for details on hero image usage).

The Text Editor widget allows for long-form content to be included on the page. Use heading formatting to include stylized headings that separate content:

H2 Heading

H3 Heading

H4 Heading

H5 Heading

Normal readable text

Blockquotes can be used to feature direct quotes from individuals, or to offset content snippets in a visual way. Citation Optional
Image (Asset): Full Layout. Caption and link are optional.
Image (Asset): Center Layout. Caption and link are optional.

Media Widgets

Use widgets in the Media tab to feature content from third-party image and video providers.

Embed Code: Use the Embed Code widget to easily include third-party code.
Crowdriff Gallery: Use to include related Crowdriff content on the page.

Page Widgets

Use tools in the Widgets tab to format content and feature related content from other areas of the website.

Accordion Widget: When to Use It

The accordion widget should be used when pages feature extremely long content that needs to be condensed.

Accordion Widget: Why Use It?

Accordions are a helpful way to improve usability on a very long, text-heavy page. FAQ pages are a good example of when the accordion widget is particularly helpful.

Accordion Widget: How to Use It

Create a new "Content Section" for each topic in the accordion. The "Title" introduces the visitor to the information included in the section, while "Content" includes the long-form copy that relates to the individual section topic.

Card: 2 Column Layout

Use the Card widget to feature content alongside an image.

Link Optional

Card: 2 Column Layout

Use the Card widget to feature content alongside an image.

Link Optional

Card: 3 Column Layout

Use the Card widget to feature content alongside an image.

Link Optional

Card: 3 Column Layout

Use the Card widget to feature content alongside an image.

Link Optional

Card: 3 Column Layout

Use the Card widget to feature content alongside an image.

Link Optional

Countdown Widget

Use to feature a countdown to the Kentucky Derby.

Kentucky Derby 148

May 7, 2022
  • DAYS
    394
  • HRS
    01
  • MIN
    16
  • SEC
    34
Featured Entries (Card Layout): Use to cross-promote other website pages.

Things to Do in Louisville, KY

Experience Louisville by taking part in events, arts & culture, shopping, sports & outdoor...

Attractions

History, Art, Baseball Bats, and more

Featured Entries (Image Layout): Use to cross-promote other website pages.
Featured Entries (Split Layout): Use to cross-promote other website pages.
Est. 1778

Things to Do

Experience Louisville by taking part in events, arts & culture, shopping, sports & outdoor activities, tours and much more.

Learn More
Est. 1778

Attractions

History, Art, Baseball Bats, and more

Learn More
Featured Entries (Mashup Layout): Use to cross-promote other website pages.
Featured Entries (Scroller Layout): Use to cross-promote other website pages.
Featured Events (Card Layout): Use to feature specific or upcoming events.

Stevie Ray's Wednesday Night Open Jam

Stevie Ray's Wednesday Night Open Jam with the John Burgard Band! LIVE MUSIC 8:00PM - 12:00 AM

Cool Kentucky

Kentucky is home to some of America’s most talented people and the source of some of its greatest...

Art Walk

Walk through the most beautiful and immersive art installation Kentucky has to offer. Each night,...

Twilight Thursdays

Enjoy the thrills of live Thoroughbred racing and $1 select domestic beer, $1 Blue Moon draft, live...

Truth Be Told: The Policies that Impacted Black People

As the call for racial justice and equality in America is louder now than ever before, the Muhammad...

The Ideal Bartender Experience

Step back in time to the final days of Prohibition and into the secret Speakeasy at the Evan...

Ready, Set, Go! Bourbon Experiences

Intended for Kentucky Bourbon Trail® visitors and Bourbon buffs alike, the Ready, Set, Go! Bourbon...

The Odd Couple

Comic mastermind Neil Simon brings the iconic characters of Oscar the slob and Felix the clean...

Mix & Muddled: Cocktail Cruise

Hit the Urban Bourbon Trail® to find the Bourbon City’s best bourbon and cocktail bars! This...

Mint Julep Mixology Experience

Learn to craft your own Kentucky Mint Julep as our instructors unfold the tasty tale of the drink’s...

Ralph Eugene Meatyard's The Unforeseen Wilderness

The upcoming exhibition of Ralph Eugene Meatyard’s The Unforeseen Wilderness celebrates the recent...

Triumph & Tragedy: The Greatness of Jim Thorpe

Baseball collided with Jim Thorpe’s Olympic achievements and the result was heartbreakingly unjust....

What Lies Beneath

Manipulating the material surfaces and sources of their imagery, the artists featured in this...

The Other South: Photographs by Laura Lee Brown

“Looking back over time, I see that most of my efforts have been about recording an image so that...

Truth or Dare - A Reality Show

The confusion of reality with its replica, the slippery slide into alternative worlds of...

Wim Botha: Still Life with Discontent

Wim Botha: Still Life with Discontent is Botha’s first solo museum exhibition in the U.S.,...

Black Heritage in Racing Exhibit

Explore Kentucky Derby Museum's newly expanded exhibit honoring the stories of Black horsemen and...

Right to Ride Exhibit

This exhibit celebrates the brave women who wanted to ride fast horses in professional Thoroughbred...

Behind the Scenes Tour of Churchill Downs

Behind the Scenes Walking Tour Daily, on non-racing days This tour gives special access to ritzy...

Historic Hop Downtown Walking Tours

Experience Louisville through a local’s eyes by taking one of our "Looking at Louisville" FREE...

Locust Grove from the Outside In

Experience Locust Grove from the outside on a new tour of the grounds that allows you to learn...

Norma Drish: From St. Croix to South Louisville

A St. Croix Native and now long-time South Louisville resident, Artist, Norma Drish, will be...

Self-Guided Historic Home Tour

Tour the historic home at your own pace! Advanced reservations required. Self-Guided House Tours...

Picnic Lunch

Who likes barbecue? Who likes riverboats? We think these two things go together like peas and...

Bourbon & Bridles Experience

Bourbon and Bridles Experience Thursdays and Fridays, 2 p.m. Combine two of Kentucky’s most...

Louder Than Life

Celebrate the return of live music for FOUR nights at America’s largest rock festival with two...

Toast the Trees 4-Course Bourbon Dinner Experience with Angel's Envy

Celebrate Bourbon Heritage Month with an exclusive four-course, bourbon-inspired farm-to-table...

Stevie Ray's Thursday Night Throwdown

Stevie Ray's Thursday Night Throwdown!  Open to all Musicians, full bands and anyone wanting to...

$5 Buck Bluegrass

Experience Louisville’s heritage through music and taste on the Beautiful Ohio. Enjoy live local...

Ten-Tucky Festival 2021

It's true...in 2020, the global pandemic kept us from giving a Tuck.  And pretty much made it...

Girls Night with Leah Halston

Girls Night Thursdays w/ Leah HalstonGirls 21+ get in FREE til 9Drag Shows: 9pm | 11pm Voted...

Cool Kentucky

Kentucky is home to some of America’s most talented people and the source of some of its greatest...

Ready, Set, Go! Bourbon Experiences

Intended for Kentucky Bourbon Trail® visitors and Bourbon buffs alike, the Ready, Set, Go! Bourbon...

Truth Be Told: The Policies that Impacted Black People

As the call for racial justice and equality in America is louder now than ever before, the Muhammad...

Triumph & Tragedy: The Greatness of Jim Thorpe

Baseball collided with Jim Thorpe’s Olympic achievements and the result was heartbreakingly unjust....

The Odd Couple

Comic mastermind Neil Simon brings the iconic characters of Oscar the slob and Felix the clean...

Mix & Muddled: Cocktail Cruise

Hit the Urban Bourbon Trail® to find the Bourbon City’s best bourbon and cocktail bars! This...

The Ideal Bartender Experience

Step back in time to the final days of Prohibition and into the secret Speakeasy at the Evan...

Ralph Eugene Meatyard's The Unforeseen Wilderness

The upcoming exhibition of Ralph Eugene Meatyard’s The Unforeseen Wilderness celebrates the recent...

Mint Julep Mixology Experience

Learn to craft your own Kentucky Mint Julep as our instructors unfold the tasty tale of the drink’s...

Art Walk

Walk through the most beautiful and immersive art installation Kentucky has to offer. Each night,...

Truth or Dare - A Reality Show

The confusion of reality with its replica, the slippery slide into alternative worlds of...

What Lies Beneath

Manipulating the material surfaces and sources of their imagery, the artists featured in this...

Wim Botha: Still Life with Discontent

Wim Botha: Still Life with Discontent is Botha’s first solo museum exhibition in the U.S.,...

The Other South: Photographs by Laura Lee Brown

“Looking back over time, I see that most of my efforts have been about recording an image so that...

Right to Ride Exhibit

This exhibit celebrates the brave women who wanted to ride fast horses in professional Thoroughbred...

Black Heritage in Racing Exhibit

Explore Kentucky Derby Museum's newly expanded exhibit honoring the stories of Black horsemen and...

Behind the Scenes Tour of Churchill Downs

Behind the Scenes Walking Tour Daily, on non-racing days This tour gives special access to ritzy...

Featured Events (Scroller Layout): Use to feature specific or upcoming events.
Featured Highlights (Card Layout): Use to include Content Highlights.
Louisville

Style Guide Highlight

Use the Short Summary Text field to include information about the topic and entice visitors to...

Featured Highlights (Split Layout): Use to include Content Highlights.
Est. 1778

Style Guide Highlight

This is the Subheading.

Use the Short Summary Text field to include information about the topic and entice visitors to click.

Link Optional
Featured Sections: Use to feature people, photo galleries, or videos.

Stacey Yates

CTA

Vice President Marketing Communications

Send An Email
(502) 560-1462

Mark Perry

CTA

Director of Technology

Send An Email
(502) 379-6107

Hero Images

Hero images can be used at any point on the page to immerse visitors in content.

When creating a hero entry, set the Caption Layout to control where the caption displays based on the unique image.

You can pick from Tall or Short hero images, show or hide captions, choose to display the fleur detail, and also choose whether to include a subtle mask on the image.

Hero Video

The Hero Video widget allows you to feature a large-format HTML5 video on the page.

NeighborhoodMap
Social Lounge: Use to feature links to specific social media profiles.
Thursday, Sep 23
H: 66°   L: 49°
Weather icon Clear throughout the day.
Clear throughout the day.
Friday, Sep 24
H: 72°   L: 46°
Weather icon Clear throughout the day.
Clear throughout the day.
Saturday, Sep 25
H: 72°   L: 55°
Weather icon Possible light rain in the morning.
Possible light rain in the morning.
Sunday, Sep 26
H: 75°   L: 48°
Weather icon Clear throughout the day.
Clear throughout the day.
Monday, Sep 27
H: 79°   L: 55°
Weather icon Partly cloudy throughout the day.
Partly cloudy throughout the day.
Tuesday, Sep 28
H: 79°   L: 62°
Weather icon Partly cloudy throughout the day.
Partly cloudy throughout the day.
Wednesday, Sep 29
H: 80°   L: 61°
Weather icon Clear throughout the day.
Clear throughout the day.
Thursday, Sep 30
H: 77°   L: 55°
Weather icon Clear throughout the day.
Clear throughout the day.

Listings

Listings can be used to display groups of content along with sort and filtering features. Pick from the following content types:

  • Partners
  • Events
  • Blogs
  • Press Releases

You can also choose to display images for entries, include a map, and turn off filtering if desired.

Search:

Two Column Layout

The two-column layout is used when including partner Peak Ad or Mini Ad on a page. It is not recommended to use the two-column feature unless it is paired with an advertisement.