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Become A Louisville Tourism Ambassador


Click here to sign-up for a CTA class!

Your Southern hospitality is one of the reasons visitors come back to Louisville again and again – visitors that generate $328.4 million in tourism revenue each year. That’s millions of dollars that support local services, economic development, recreation, the arts and entertainment.

A positive visitor experience is critical to increase the number of visitors to our city, how much they spend and, most importantly, their desire to come back. The Louisville Tourism Ambassador Program was developed to foster a destination-wide culture of quality service and welcoming citizenry.

The Louisville Tourism Ambassador Program uses guidelines from the nationally-recognized Certified Tourism Ambassador™ Network, with the goal of encouraging repeat business, increasing new visitors and boosting visitor spending. Here’s how it works:

  • CTAs will complete required reading and learning assignments, attend a half-day classroom session and pass an open-book examination
  • Upon successful completion, participants will receive a Certified Tourism Ambassador™ certificate and lapel pin
  • There is a one-time non-refundable, non-transferable application fee of $39 per person and an annual renewal fee of $25 per person

You are invited to enroll in the Louisville Tourism Ambassador Program and join the 15,000+ CTAs nationwide who have earned this designation!

View Program Details and Brochure 

Sign-up for a CTA Class 

Local business enrolled in the CTA Program as of July 2017  
To be announced soon!

Are you a business and want to offer discounts for CTAs? 

To learn more, contact Destiny Monyhan, CTA, Convention Services Manager at the Louisville Convention and Visitors Bureau: dmonyhan@gotolouisville.com or 502-560-1476.

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