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Become A Louisville Tourism Ambassador

Click here to sign-up for a CTA class!

Your Southern hospitality is one of the reasons visitors come back to Louisville again and again – visitors that generate $328.4 million in tourism revenue each year. That’s millions of dollars that support local services, economic development, recreation, the arts and entertainment.

A positive visitor experience is critical to increase the number of visitors to our city, how much they spend and, most importantly, their desire to come back. The Louisville Tourism Ambassador Program was developed to foster a destination-wide culture of quality service and welcoming citizenry.

The Louisville Tourism Ambassador Program uses guidelines from the nationally-recognized Certified Tourism Ambassador™ Network, with the goal of encouraging repeat business, increasing new visitors and boosting visitor spending. Here’s how it works:

  • CTAs will complete required reading and learning assignments, attend a half-day classroom session and pass an open-book examination
  • Upon successful completion, participants will receive a Certified Tourism Ambassador™ certificate and lapel pin
  • There is a one-time non-refundable, non-transferable application fee of $45 per person and an annual renewal fee of $20 for early bird rate and $30 standard rate.

You are invited to enroll in the Louisville Tourism Ambassador Program and join the 15,000+ CTAs nationwide who have earned this designation!

View Program Details and Brochure

Sign-up for a CTA Class 

Tuesday, January 22 AM American Printing House for the Blind
Tuesday, February 28 PM Carnegie Center for Art and History
Wednesday, March 13 AM Home2 Suites by Hilton Airport
Tuesday, April 16 PM Kentucky Science Center
Thursday, May 16 AM Marriott East
Friday, June 7 AM Moonshine University (at Flavorman)

Are you a business and want to offer discounts for CTAs? 

To learn more, contact Laura Gipe, CTA Consultant: cta@gotolouisville.com or 502-814-0034.

Kentucky Derby

May 4, 2019
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  • MIN
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Wednesday, December 12 2018
Partly Cloudy Partly Cloudy
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Chance of Rain 10%
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Thursday, December 13 2018
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Chance of Rain 20%
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Friday, December 14 2018
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High 51°
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Saturday, December 15 2018
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Chance of Rain 80%
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NeighborhoodMapping
Dotted by the largest collection of shotgun homes, Germantown is one of Louisville's oldest neighborhoods.One of Louisville's original neighborhoods, Portland.Butchertown was Louisville's original meatpacking district with butcher shops dominating the area in the 1800's.Southern Indiana is just a mile north of LouisvilleLouisville’s traditional South End neighborhood has a rich history that continues to be written.A destination for shopping, dining, and family fun!Long known as “Restaurant Row,You'll find great restaurants and shopping in Clifton & Crescent Hill along Frankfort AvenueNuLu is best known for its art galleries, specialty stores, antique shops and a growing number of local, upscale restaurants.There's so much to do in Downtown Louisville. Start Exploring!This area has the largest collection of restored Victorian homes in the country.