Your Southern hospitality is one of the reasons visitors come back to Louisville again and again – visitors that generate $328.4 million in tourism revenue each year. That’s millions of dollars that support local services, economic development, recreation, the arts and entertainment.
A positive visitor experience is critical to increase the number of visitors to our city, how much they spend and, most importantly, their desire to come back. The Louisville Tourism Ambassador Program was developed to foster a destination-wide culture of quality service and welcoming citizenry.
The Louisville Tourism Ambassador Program uses guidelines from the nationally-recognized Certified Tourism Ambassador™ Network, with the goal of encouraging repeat business, increasing new visitors and boosting visitor spending. Here’s how it works:
- CTAs will complete required reading and learning assignments, attend a half-day classroom session and pass an open-book examination
- Upon successful completion, participants will receive a Certified Tourism Ambassador™ certificate and lapel pin
- There is a one-time non-refundable, non-transferable application fee of $45 per person and an annual renewal fee of $20 for early bird rate and $30 standard rate.
You are invited to enroll in the Louisville Tourism Ambassador Program and join the 15,000+ CTAs nationwide who have earned this designation!
View Program Details and Brochure
Sign-up for a CTA Class
|Friday, September 14
|Thursday, October 4
|Thursday, November 15
||Sheraton Louisville Riverside North
|Wednesday, December 19
Are you a business and want to offer discounts for CTAs?
To learn more, contact Laura Gipe, CTA, CTA Consultant: email@example.com or 502-814-0034.