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Become A Louisville Tourism Ambassador

Louisville’s renowned Southern hospitality is one of the reasons visitors return to the city again and again – visitors that generate $3.5 Billion in tourism revenue each year. Those are dollars that support local services, economic development, recreation, the arts and entertainment for those that live here and also save each Kentucky family $1167 in taxes. 

A positive visitor experience is critical to increase the number of visitors to our city, how much they spend and, most importantly, their desire to come back. The Louisville Tourism Ambassador Program was developed to foster a destination-wide culture of quality service and welcoming citizenry.  And anyone can participate, not just those 27,000 folks in the hospitality industry.  In fact, it’s a great way to get to know the city you call home.

The Louisville program uses guidelines from the nationally-recognized Certified Tourism Ambassador™ Network, with the goal of encouraging repeat business, increasing new visitors and boosting visitor spending. Here’s how it works:

  • CTA registrants complete required reading and learning assignments, attend a half-day classroom session and pass an open-book examination
  • Upon successful completion, participants will receive a Certified Tourism Ambassador™ certificate and lapel pin  (Look for these worn by staff at your favorite attractions, hotels and restaurants)
  • CTA graduates become official Louisville Tourism Ambassadors, receiving ongoing educational and networking opportunities and inside updates on Louisville’s growing tourism economy
  • There is a one-time non-refundable, non-transferable application fee of $45 per person and an annual renewal fee of $20 for early bird rate and $30 standard rate.

You are invited to enroll in the Louisville Tourism Ambassador Program to really get to know your city and join the 15,000+ CTAs nationwide who have earned this designation.

View Program Details and Brochure

Sign-up for a CTA Class 

Tuesday, February 28 PM Carnegie Center for Art and History
Wednesday, March 13 AM Home2 Suites by Hilton Airport
Tuesday, April 16 PM Kentucky Science Center
Thursday, May 16 AM Marriott East
Friday, June 7 AM Moonshine University (at Flavorman)

Are you a business and want to offer discounts for CTAs? 

To learn more, contact Laura Gipe, CTA Consultant: cta@gotolouisville.com or 502-814-0034.

2019 Derby

Kentucky Derby

May 4, 2019
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Dotted by the largest collection of shotgun homes, Germantown is one of Louisville's oldest neighborhoods.One of Louisville's original neighborhoods, Portland.Butchertown was Louisville's original meatpacking district with butcher shops dominating the area in the 1800's.Southern Indiana is just a mile north of LouisvilleLouisville’s traditional South End neighborhood has a rich history that continues to be written.A destination for shopping, dining, and family fun!Long known as “Restaurant Row,You'll find great restaurants and shopping in Clifton & Crescent Hill along Frankfort AvenueNuLu is best known for its art galleries, specialty stores, antique shops and a growing number of local, upscale restaurants.There's so much to do in Downtown Louisville. Start Exploring!This area has the largest collection of restored Victorian homes in the country.