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Become A Louisville Tourism Ambassador

Click here to sign-up for a CTA class!

Your Southern hospitality is one of the reasons visitors come back to Louisville again and again – visitors that generate $328.4 million in tourism revenue each year. That’s millions of dollars that support local services, economic development, recreation, the arts and entertainment.

A positive visitor experience is critical to increase the number of visitors to our city, how much they spend and, most importantly, their desire to come back. The Louisville Tourism Ambassador Program was developed to foster a destination-wide culture of quality service and welcoming citizenry.

The Louisville Tourism Ambassador Program uses guidelines from the nationally-recognized Certified Tourism Ambassador™ Network, with the goal of encouraging repeat business, increasing new visitors and boosting visitor spending. Here’s how it works:

  • CTAs will complete required reading and learning assignments, attend a half-day classroom session and pass an open-book examination
  • Upon successful completion, participants will receive a Certified Tourism Ambassador™ certificate and lapel pin
  • There is a one-time non-refundable, non-transferable application fee of $45 per person and an annual renewal fee of $20 for early bird rate and $30 standard rate.

You are invited to enroll in the Louisville Tourism Ambassador Program and join the 15,000+ CTAs nationwide who have earned this designation!

View Program Details and Brochure 

Sign-up for a CTA Class 

Local business enrolled in the CTA Program as of July 2017  
To be announced soon!

Are you a business and want to offer discounts for CTAs? 

To learn more, contact Laura Gipe, CTA, CTA Consultant: cta@gotolouisville.com or 502-814-0034.

Breeders Cup

Countdown to Breeders' Cup

November 2-3, 2018
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NeighborhoodMapping
Dotted by the largest collection of shotgun homes, Germantown is one of Louisville's oldest neighborhoods.One of Louisville's original neighborhoods, Portland.Butchertown was Louisville's original meatpacking district with butcher shops dominating the area in the 1800's.Southern Indiana is just a mile north of LouisvilleLouisville’s traditional South End neighborhood has a rich history that continues to be written.A destination for shopping, dining, and family fun!Long known as “Restaurant Row,You'll find great restaurants and shopping in Clifton & Crescent Hill along Frankfort AvenueNuLu is best known for its art galleries, specialty stores, antique shops and a growing number of local, upscale restaurants.There's so much to do in Downtown Louisville. Start Exploring!This area has the largest collection of restored Victorian homes in the country.