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Breakfast - GATSBY'S ON FOURTH* - Located in the lobby of the Seelbach Hotel, Gatsby’s on Fourth features a seasonal menu featuring fresh, locally-grown ingredients. Named after the F. Scott Fitzgerald book, The Great Gatsby which highlighted the Seelbach Hotel, Gatsby’s on Fourth is a great breakfast stop to start your day. After breakfast, be sure to explore the hotel a little and see one of the remaining Rathskellar’s in the country or maybe check out where Al Capone played cards in The Oakroom—including the door that lead to his secret passageways.
FRAZIER HISTORY MUSEUM - In partnership with the Kentucky Distiller’s Association, the Frazier Museum is home to the Kentucky Bourbon Trail Welcome Center & Spirit of Kentucky exhibit. Located on the first floor of the museum, the Welcome Center is the official starting point of the Kentucky Bourbon Trail. Spirit of Kentucky, located on the third floor, provides an educational primer on the history of the Kentucky Bourbon industry showcasing Bourbon in a much broader light, spotlighting this product as the icon that it is, and sharing the people, places & events that have made Bourbon the Spirit of Kentucky.
KENTUCKY PEERLESS DISTILLERY - An old family brand that is four generations rich in history was resurrected after 98 years offering behind the scenes tours for an up-close look at how they craft the finest spirits, from grain to bottle – all under one roof. The urban distillery and vast family history are sure to make this experience one you won't forget.
ART EATABLES - The world’s first bourbon certified chocolatier. Creators of the genuine small-batch bourbon truffle.
Lunch - PROOF ON MAIN* - An official stop on the Urban Bourbon Trail-Located in downtown Louisville’s 21c Museum Hotel, Proof on Main features a diverse selection of Kentucky’s finest bourbons. Named one of three America’s “New Whiskey Temples” by GQ, Proof offers a library of small batch and single barrel bourbon as well as proprietary bourbon selections.
MICHTER'S FORT NELSON DISTILLERY - Located in the historic Fort Nelson building on Main Street, this distillery is home to a legendary historic distillation system. Here you will learn about all of the extra steps Michter’s takes throughout the whiskey production process to pursue their goal of producing the greatest American whiskey, from barreling at a lower entry proof, to toasting their barrels before charring and heat cycling their warehouses.
EVAN WILLIAMS BOURBON EXPERIENCE - Located on Louisville’s historic “Whiskey Row” featuring an artisanal distillery, tours, tastings and more. Celebrating the legacy of Evan Williams, Kentucky’s first distiller, this immersive experience brings to life the history and tradition of Kentucky’s native spirit.
OLD FORESTER DISTILLERY - Returning to Louisville’s historic “Whiskey Row,” Old Forester harkens back to the heritage and authenticity of America’s First Bottled Bourbon in a state-of-the-art facility that celebrates Old Forester’s origins, and the role of bourbon in Louisville’s history. During your tour, you’ll also get to experience the craftwork behind building a bourbon barrel & potentially see one charred right before your eyes. Now open: George’s Bar, named for Old Forester’s founder George Garvin Brown.
Happy Hour - CORNER RESTAURANT & BAR* - Situated on a corner across from Old Forester, Corner Restaurant & Bar offers classic Bourbon cocktails in a modern, fun atmosphere with more than 70 Bourbons behind the bar.
Dinner - RYE* - An official stop on the Urban Bourbon Trail-Rye believes that local and regional food simply tastes better. Capitalizing on unrivaled products of its local farms, Rye focuses on sustainable, seasonal, unadulterated ingredients… allowing them to provide you with fresher, cleaner, more flavorful cuisine.
Nightlife - TAJ LOUISVILLE* - An official stop on the Urban Bourbon Trail-In the heart of the Nulu district is a bourbon bar that is part speakeasy/part rustic hideaway. Taj Louisville is located in building dating back to the 1840s, is only 15-feet wide and features parts of Louisville’s history from Edison bulbs and local art.
Breakfast - SCARLET'S BAKERY* - With the motto of “We don't hire people to bake cupcakes. We bake cupcakes to hire people,” Scarlet’s Bakery opened in 2015 as a social enterprise bakery. The bakery is a training ground for women seeking a fresh start. For guests to the bakery is a yummy way to start the day.
KENTUCKY DERBY MUSEUM- Bourbon and the Kentucky Derby are synonymous with the city of Louisville, two industries that have contributed to the history of the city and are part of its enduring culture. Whether you are from our great city or just visiting, your experience isn't complete without taking some knowledge back home.
Lunch - THE POST* - The Post is a hip, contemporary pizza joint in a former VFW post serving New York-style pizzas, subs and craft beers.
ANGEL'S ENVY DISTILLERY - Opened in 2016 along historic Whiskey Row, Angel’s Envy offers visitors a fully operational urban distillery experience unlike any other. See the distillation process from beginning to end, with the tour ending in the Finishing Room with a tasting of Angel’s Envy.
RABBIT HOLE DISTILLERY - Distilling is baked in Louisville’s culture. Rabbit Hole is at the city’s creative heart, the NULU district, the nexus of old and new, where artists and entrepreneurs pursue their vision without budgeting for regret. From grain to bottle, inside Rabbit Hole, you’ll witness the creation of modern spirits.
COPPER & KINGS AMERICAN BRANDY - Based in Butchertown making dynamic American style brandy. Tour a modern distillery, see the 3 copper pot stills & listen to the brandy sonically age to rock n’ roll music.
BUTCHERTOWN MARKET & CELLAR DOOR CHOCOLATES - a one stop shop for a little retail therapy. Cellar Door Chocolates is famous for its Bourbon truffles. At Bourbon Barrel Foods, you can pick up Bourbon barrel smoked spices, small batch soy sauce aged in Bourbon barrels and specialty bitters.
Happy Hour - LOLA AT BUTCHERTOWN GROCERY* - Meet Lola, Butchertown Grocery’s intimate upstairs lounge. Offering bold cocktails and eclectic entertainment alongside Bobby Benjamin’s award-winning menu, Lola is a come-as-you-are space to celebrate the timeless tradition of good times spent with good people.
Dinner - BUTCHERTOWN GROCERY* - Butchertown Grocery offers everyday food you’ll want to eat every day. Chef Bobby Benjamin carefully crafts each dish with the best produce from around the region.
Nightlife - ODEON LOUISVILLE* - Butchertown’s newest speakeasy-style bar and music venue exudes a timeless mid-century vibe within the Butchertown neighborhood.
*Restaurants listed are recommended based on location in relation to the itinerary stops before and after meals and relation to theme of itinerary. For more dining ideas, search by cuisine or neighborhood. Click here.
Looking for a ride downtown? All Lou Lift rides are free!