Logos : GoToLouisville.com Official Travel Source





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Logos

Logos, logos and more logos. In this section check out our destination logos and brand standards. Download versions of the logo for use when promoting Louisville.

PRIMARY LOGO

Downloadable in EPS, JPG or PNG format

CULINARY LOGO

Used in culinary executions only

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FLEUR DE LIS

Download EPS

Download JPG

CHEVRON DESIGN GRAPHICS

Downloadable in PNG format for both Woodgrain and Solid Chevrons.

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Both elements are in

Downloadable in JPG format Woodgrain, Grey Texture

Sample Advertising

Brand Platform

Key Brand Drivers

Louisville's Southern-ness, Bourbonism, Uniqueness, Culinary

Brand Attributes

Friendly, Authentic, Real, Fun, Affordable, Easy, Surprising, Exciting, Unique, Welcoming, Southern-ness, Accessible, Hospitality, Historic, Safe

Brand Personality/Image

Authentic, Real, SouthernChic, Cool Garden & Gun not Southern Living
Grits not Polenta
Bourbon Country not lowcountry not wine country
Southern Proper not Southern Tide not Salt Life
My Morning Jacket not Everclear

Brand Promise

We will open up to you, and offer a "different taste" from a place known to be welcoming and friendly, filled with unique and one-of-a-kind attractions all wrapped up in what we describe as Louisville-Southern Hospitality.

Brand Essence

Uniquely Authentic

Brand Assets