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Logos

Logos, logos and more logos. In this section check out our destination logos and brand standards. Download versions of the logo for use when promoting Louisville.

 

Downloads

Louisville Brand Book 
 

Primary Logo

Downloadable in EPS, JPG or PNG format 

Culinary Logo

Used in culinary executions only

Fleur De Lis

Downloadable in EPS or JPG format 

Chevron Design Graphics

Downloadable in PNG format for both Woodgrain and Solid Chevrons (click image)

Texture Elements

Both elements are in JPG format (click images)

2020 Derby

Kentucky Derby

May 2, 2020
  • DAYS
    394
  • HRS
    01
  • MIN
    16
  • SEC
    34

Brand Platform

Key Brand
 
Drivers

Louisville's Southern-ness, Bourbonism, Uniqueness, Culinary

Brand
 
Attributes

Friendly, Authentic, Real, Fun, Affordable, Easy, Surprising, Exciting, Unique, Welcoming, Southern-ness, Accessible, Hospitality, Historic, Safe

Brand
 
Personality/Image

Authentic, Real, SouthernChic, Cool
Garden & Gun not Southern Living
Grits not Polenta
Bourbon Country not lowcountry not wine country
Southern Proper not Southern Tide not Salt Life
My Morning Jacket not Everclear

Brand
 
Promise

We will open up to you, and offer a "different taste" from a place known to be welcoming and friendly, filled with unique and one-of-a-kind attractions all wrapped up in what we describe as Louisville-Southern Hospitality.

Brand
 
Essence

Uniquely Authentic

Brand
 
Assets