Logos
Logos, logos and more logos. In this section check out our destination logos and brand standards. Download versions of the logo for use when promoting Louisville.
Downloads
CHEVRON DESIGN GRAPHICS
Downloadable in PNG format for both Woodgrain and Solid Chevrons.
Both elements are in
Downloadable in JPG format Woodgrain, Grey Texture
Sample Advertising
Brand Platform
Key Brand Drivers
Louisville's Southern-ness, Bourbonism, Uniqueness, Culinary
Brand Attributes
Friendly, Authentic, Real, Fun, Affordable, Easy, Surprising, Exciting, Unique, Welcoming, Southern-ness, Accessible, Hospitality, Historic, Safe
Brand Personality/Image
Authentic, Real, SouthernChic, Cool Garden & Gun not Southern Living
Grits not Polenta
Bourbon Country not lowcountry not wine country
Southern Proper not Southern Tide not Salt Life
My Morning Jacket not Everclear
Brand Promise
We will open up to you, and offer a "different taste" from a place known to be welcoming and friendly, filled with unique and one-of-a-kind attractions all wrapped up in what we describe as Louisville-Southern Hospitality.
Brand Essence
Uniquely Authentic